AI - Analysis person records on most likley to open email time, for auto send email times based on engagement | Community
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Level 1
February 9, 2024
Investigating

AI - Analysis person records on most likley to open email time, for auto send email times based on engagement

  • February 9, 2024
  • 2 replies
  • 1195 views

Salesforce Marketing Cloud uses AI to send an email out to a person at their best engaged time, I assume based on when they have opened emails before. I saw this in a webinar but have not actually used the platform before.

This would be really helpful as a/b tests on send times work for some but not others. If you can increase the likelihood of an open at the best time for a person, this would have a much higher open rate on an email

Can Marketo look at implementing something similar? This would improve our email stats heaps!

2 replies

Adobe Employee
June 28, 2024

@claireclevers Thank you for your idea. The Product Management team will evaluate your idea and may follow up with you for more details, if needed.

Adobe Employee
June 28, 2024

@claireclevers Thank you for your idea. The Product Management team will evaluate your idea and may follow up with you for more details, if needed.