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A
Anonymous
June 8, 2017
Question

Adwords Tracking in Marketo

  • June 8, 2017
  • 3 replies
  • 3822 views

I'm attempting to set up our first adwords campaign. I set up the LaunchPoint but how does anyone have suggestions on how to best track the attribution of leads to the adwords campaigns? I'm not seeing any literature on this.

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    3 replies

    Josh_Hill13
    Josh_Hill13
    Level 10
    June 8, 2017

    There are extensive forum discussions on this topic. I believe there are some newer docs or University items, but you are right it's not discussed in detail. Each company does this a bit differently.

    Grégoire_Miche2
    Grégoire_Miche2
    Level 10
    June 8, 2017

    Hi Caroline,

    More globally, it's how you track attribution to any inbound ad or retargeting campaign. It starts with being able to provide Marketo with the origin of the trafic and will ususally be done using UTM parameters. Then you will need to capture this data, with the munchkin API or through forms (or both). Read @Courtney Grimes​ excellent  posts here:

    Finally, you also will have to address how you want to store and leverage that information in Marketo. Read @Josh Hill​ work on this. Start here: A Marketing Attribution Model that Works for Marketing Automation | Perkuto ​

    -Greg

      A
      Anonymous
      June 8, 2017

      I recently set up tracking campaigns in Maketo and CRM.

      I followed these steps-

      1. Create UTM fields in SFDC on Leads and Contact objects

      2. Add UTM field in form and get value from URL parameters 

      3. Create url with specific utm values for example utm_medium=paidsearch

      I followed these articles UTM Tracking & Marketo – Part Deux

      Campaign<>Landing Page<>URL Parameters.

      -Vipula 

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