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Tamir_Belzer
Tamir_Belzer
Level 2
April 23, 2020
Question

Adwords managed account integration with Marketo

  • April 23, 2020
  • 1 reply
  • 3045 views

Hi, 

We are using a managed Adwords account and under it we have several different Adwords accounts. We integrated all the accounts with Marketo but it doesn't seem to send the conversions to Adwords. We built the revenue model and set up everything according to instructions. 

 

Does anyone have experience with connecting an Adwords Managed (parent) account with Marketo? Is there something we're missing? 

Thanks

1 reply

P
PhillipWi1
Level 9
April 23, 2020

Hi Tamir

 

I'm guessing you mean sending offline conversions to Adwords, using the Marketo revenue model? 

 

I tried this a few years ago and found out that the reason it wasn't working was that the Adwords conversions expected GMT timezones, while our Marketo instance was set up for EST timezones. That caused a weird incompatibility. At that stage we gave up! We are trying to integrate using other methods now. Maybe check out the Zapier Adwords integration for another option?

Tamir_Belzer
Tamir_BelzerAuthor
Level 2
April 26, 2020

Hi Phillip, thank you. 

 

I investigated Zapier but it seems that in order to use Zapier for that you would have to catch the GCLID in Marketo which we're not doing at the moment. We can do it but the question is if there's a way to make it happen without the GCLID. 

P
PhillipWi1
Level 9
April 28, 2020

Ah. Yep we're in the same spot then 🙂

 

I'm investigating the glcid option with Marketo forms now, I'll let you know how I go. The Marketo and Adwords integration would be good, but I don't think it would ever have the glcid, would it? Simply emails and conversions? Unless Marketo captures that data automatically on form fill?

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