Advanced BI Reporting - Custom Fields and Email CTA text  | Community
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Ishita_Chawra
Ishita_Chawra
May 19, 2026
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Advanced BI Reporting - Custom Fields and Email CTA text 

  • May 19, 2026
  • 1 reply
  • 41 views

It will useful to have these features in Advanced BI Reporting

1. Possibility to include custom data fields
2. Email CTA text be added to a data field in the same way as Email Links

    1 reply

    BlaneMcMichen-1
    Adobe Employee
    BlaneMcMichen-1Adobe Employee
    Adobe Employee
    May 19, 2026

    Hi Ishta,

    1. I am not sure if you mean custom fields that you create in the reporting tool or bringing more custom fields from Marketo into the tool.  If it is the later, see this comment. 
    2. Unfortunately, the CTA text is what’s associated with the link, but it doesn’t come in as a separate field. 
    Ishita_Chawra
    Ishita_ChawraAuthor
    May 20, 2026

    ​@BlaneMcMichen-1 Thank you for your quick response.

    1. The link in the previous comment leads to a home page. Could you please resend the link mentioned here, on how to add custom fields: “Adding custom fields requires Admin permission and is described in the documentation here.”?
       
    2. The link at present only displays the URL, not the actual CTA text. Having a dedicated field for the CTA text would be beneficial, to perform A/B testing.
    SanfordWhiteman
    SanfordWhiteman
    Level 10
    May 21, 2026

    The problem with trying to use the CTA text is it’s just cosmetic — afaik there’s no persistence of this value at all in Marketo. (Unlike, for example, the id attribute of the link.)

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