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GreggHunterTV
Level 2
May 21, 2024
Question

Adobe Connect

  • May 21, 2024
  • 1 reply
  • 1185 views

Hi All.

I recently read a post on Linkedin that Adobe Connect is going to be given as a new feature for Marketo. Can anyone tell me how true this is and IF and WHEN we will see this on our marketo instance?

1 reply

derelict_wombat
Level 5
May 28, 2024

Hi @GreggHunterTV  

Yes - this is the new Interactive Webinars feature that was announced last year and is rolling out to general release over the coming weeks. (We just got access last week 😁).   There is a basic version that goes out to most customers (might need to be PRIME or higher subscription?) and there are upgraded license tiers depending on what you need. 

Here is a link to the Adobe product page describing it(not very deep)

business.adobe.com/products/marketo/interactive-webinars.html

 

Blog introducing it

https://nation.marketo.com/t5/product-blogs/introducing-interactive-webinars-marketo-s-one-stop-solution-to/ba-p/335382

 

And here is is the product documentation 

https://experienceleague.adobe.com/en/docs/marketo/using/product-docs/demand-generation/events/interactive-webinars/interactive-webinars-overview


I also stumbled on a few youtube videos showing how to set it up. Not sure how up to date these are as I suspect they are from the beta release. 

youtube.com/@InteractiveWebinarsMarketo

 

I'd suggest emailing your CSM to see if they can send you more information around licensing upgrades.  

 

GreggHunterTV
Level 2
June 7, 2024

Thanks for the info. 

We are in the process of looking for a replacement for On24, will contact our CSM for more details.