Administration is the key(bunch)

Are you taking a product survey for Marketo? I'm confused what you want to learn.

Thank you for asking this!

1. Salesforce integration is the section I dislike the most. You can edit some basic sync options, and see a timestamp of the last sync and whether or not it's in progress, but it gives very little other visibility, and that makes admin'ing the integration difficult. Would be great if some of the information (object schemas, field visibility and field types, sync logs) were available to admin users through non-secret and supported methods. It would be great to see a log of the sync cycle - how many records of a given object synced to and from Salesforce, how many were new, updated, a count of the how many records are pending sync for each object. An error log too please! FYI - I used to work in Marketo Support and I know that all of this information is already available to them, and simply needs some work to make it presentable and supportable for users. In my opinion, it would also deflect a lot of their cases related to the Salesforce integration.
It would also be fantastic to have a "Field Mapping" tab where we can change the field mapping between Marketo and Salesforce on our own without having to go through Support. Additionally, it would be great if fields did not automatically sync down to Marketo simply because the sync user can see them - if the fields simply became available for sync in this hypothetical "Field Mapping" tab, it would help us tremendously with keeping our fields clean, giving us control rather than being at the mercy of our SFDC admins remembering to follow processes around permissions.

2. Field Management is the most used. For an agile team, there is constant change coming downstream from Salesforce. We have to adapt quickly to process changes in CRM by making sure new fields are synced properly and finding where old fields are in use to make sure there are no dependent processes. It would be really nice if we could (1) delete old fields rather than hiding them, (2) relabel fields even though they are in use. Our instance is 10 years old, and we have an enormous list of hidden fields.
Also, when removing a field from assets, we find the field in Field Management and look at the Used By list - but the assets there aren't clickable links, which makes it even more painful trying to remove references to the field.

3. I think I covered this in #1 and #2
4. I'm not sure how I would apply an export feature of admin configurations. If other people have use cases for that I'd be curious.

I very much appreciate all the controls in Admin! A couple issues:

Audit trail is really an unfriendly UI. It's very clunky, it's hard to pick from the dropdowns, and it's often hard to decipher what actually changed.

My #1 issue is that Field details can only be seen by Admins! I have plenty of people doing building (consultants, email marketers) who occasionally want to look at fields to see what SFDC fields they're synced to, what type they are, where they're used, etc., but they can't because it's only available to Admins! It's also frustrating that "field mapping" tab doesn't update after initial integration. Also agree with above on renaming and deleting fields.

I would love for there to be a real-time Notification if an API connection breaks in LaunchPoint. I make it a point to check Launchpoint every day because there is one particular connection (GoToWebinar) that has been unstable, and I only find out when there is a flood of registration errors.

I am happy to get on a call to do a deep dive with you to discuss more!

Webhooks configurations should use, like all code- and code-like text, a monospace font that preserves whitespace.

It's impossible to read webhook definitions that use JavaScript (or JSON objects beyond a couple of properties)... I have to use a browser plugin (UserStyles) to alter the CSS for that page

Need more metadata for individual fields, created date, created by etc...

Hi Vikram, 

I recently had a customer research call with Marketo and brought up a request for a feature that could be added to the admin area. I think we need an instance analyzer which can provide a summary with key stats all in one place. It would be something targeted towards admins, or superusers, who inherit an instance when joining a company, but also useful for those managing it over time. Some ideas for what this could include....

1) A quick overview of the total # of contacts in the database which provides splits by marketable/unmarketable, country/region, SFDC lead/contact, customized segments, and customizable for other existing fields/tags in the database. It would also be helpful to see dormant vs engaged contacts for each region (i.e. how many have activity in the last 3/6/12 months vs those who are not active). 

2) An overview of the most active internal users.

3) A way to see key average email performance stats for the whole account (open rate, click rate, click to open rate, hard bounce, soft bounce, unsubscribe rate), and the ability to segment these averages by country or region. 

4) Similar to above, but for landing pages...what are the most viewed LPs, what is the average conversion rate for forms (with option to create an average by selecting specific LPs to crunch data on). 

5) Communication limits / API limit. 

6) Other useful macro level stats to get users up to speed. 

• There are third-party tools that can do this, but I would love to have the ability to communicate with our users within Marketo - an announcement/notification feature of sorts.
• This likely falls outside of the Admin section, but it would be great to have a smart list filter for "Marketo users" that would allow me to easily distribute emails to the active users in our account. 
• It would be helpful to have a "view as" feature to test user roles and troubleshoot permissions issues. 

A big shout out to all of you who have replied to my post with your suggestions and asks.

Apologies that I haven't been active much on the community for past couple of days. 

Going forward, I would like to interact with you, based on your availability, to learn more.

Please do keep those suggestions coming in. :+1: 

Regards,

Vikram R

Field Management is the area I use the most, and the one that causes the most frustration over the 10 years I've been a Marketo admin. Agree with comments made above about Field Management. It is terribly klunky.  I would like to be able to:

• rename fields in use without having to remove references
• delete instead of hide fields
• sort by asset type in the Used By list
•  have clickable links in the Used By list.  It is so frustrating when tracking use of a field to have to search asset by asset! And when you try to copy and paste, you often click by mistake if you place your cursor in the wrong place by a pixel.
• be able to export the Used by list with links in the export, so that you can do some audit reporting.

Audit Trail appears worse than useless.  I have never been able to get sufficient info about who did what when we've had an issue. 

Permissions could be more granular. Folder permission would be immensely useful, as not everyone wants to use Workspaces (or has it in their subscription).

Regards,

Erica

I didn't read previous comments so I could give an unbiased point of view. Sorry if I'm repeating everyone else!

What according to you is the single most disliked feature of admin?

Users and roles. There isn't enough rigor here - why can't I control what folders people have access to or get more granular? Some of it isn't clear (ex: Access Design Studio -> edit email. I've had jr. admins ask me if that means someone can edit in Marketing Activities but not Design Studio, which is a fair question).

What is the most used functionality of admin for you?

Field management!

Are there any commonly used workarounds which you'd like admin to cater for?

Better search via Audit Trail. Right now I export someone's audit trail to use "find" functionality so I can search across asset name, parent name, etc. It would be nice to have an integrated search option so I don't have to export to do this.

If we were to provide an export feature of configurations, what details would you like in that "data take-out"

FIELD MANAGEMENT EXPORT - I want to see if the field is connected to my CRM, if it's in use in any smart list or smart campaign (and possibly a list of which ones?). I'm going through hundreds of fields right now to clean up SFDC and it's the most painful experience. At least make this possible via an API.