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November 26, 2013
Question

Additional fields to standard reports

  • November 26, 2013
  • 1 reply
  • 838 views
CAn anyone advise on how to create a custom report using the standard analytics that show

Initial lead source URL, score and what behavior they went through by campaign?
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1 reply

November 26, 2013
You can bring in data on groups of people (custom columns) and relate it to the members of a report in the leads-by reports. Here is the documentation

Now with that said some of the metrics you are looking to include in your report are one-to-many metrics that do not relate directly to a field value or the activity history of a Marketo record. Reporting on program status as it relates to lead status or lead source will work well here...