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Anonymous
June 19, 2017
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Adding UTM Parameters to email links

  • June 19, 2017
  • 3 replies
  • 6782 views

Hello,

This is kind of a simple question, but we would like to add UTM parameters to the links in our emails to be able to track an email lead versus an organic or paid visitor to our websites. We are wondering if adding parameters, however, will interfere or "break" Marketo's tracking abilities since Marketo adds tracking code to the end of the links after they are clicked in email.

Thank you!

Laura

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Best answer by SanfordWhiteman

No, nothing breaks. If it did, that would mean you could never link to a URL with a query string! (utm_* params are just like any other query params, they just are used for source tracking by force of habit.)

3 replies

SanfordWhiteman
SanfordWhitemanAccepted solution
Level 10
June 19, 2017

No, nothing breaks. If it did, that would mean you could never link to a URL with a query string! (utm_* params are just like any other query params, they just are used for source tracking by force of habit.)

    Darrell_Alfons2
    Darrell_Alfons2
    Level 10
    June 19, 2017

    whoops, too fast for me!

    Darrell_Alfons2
    Darrell_Alfons2
    Level 10
    June 19, 2017

    Hi Laura,

    I had the same concern, but it works out fine.

    You add the ?utm_source=whatever after the landing page URL (if you are promoting a landing page) and then marketo will add the email tracking code after.

    When you add your UTM links and test it you will see that the tracking code is automatically added after.

    A
    Anonymous
    June 19, 2017

    Hi Sanford & Darrell!

    Thank you both for responding so quickly. I appreciate your help!

    Laura

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