Adding Social Media / Google Adwords as campaigns and connecting to Marketo | Community
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Nimisha_Garg
Nimisha_Garg
Level 4
February 18, 2019
Solved

Adding Social Media / Google Adwords as campaigns and connecting to Marketo

  • February 18, 2019
  • 2 replies
  • 3229 views

Hi,

Is there a way to integrate social media campaigns into existing campaigns? or is it possible to include google adwords into campaigns in Marketo?

I know you need a google adwords account - running ads on it

I know you need Facebook page and some activity on it.

Launchpoint: we have to integrate with Marketo via laucnhpoint....

Then how do we use it?

PLease start with Facebook? I am new to it. How to use it for marketing using Marketo...

How is Marketo beneficial in it?

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Best answer by AnkitDu3

Hi Nimisha,

Firstly, you will have to integrate Google Adwords/Facebook services in the launchpoint.

You can also send leads to Facebook via adbridge and set your target ad's (but make sure you are following the norms under GDPR) for EMEA countries.

Now, if you want to capture the data, you will have to create smart campaigns in Marketo.

As, Priyank suggested you can refer to Marketo docs and set up campaigns according to your requirement.

Thanks

2 replies

Priyank_Joshi3
Priyank_Joshi3
Level 5
February 22, 2019

Hi Nimisha,

Product docs are always the best place to start with. Here are the documentations around Facebook Facebook - Marketo Docs - Product Documentation.

Thanks!

Priyank

A
AnkitDu3Accepted solution
Level 6
February 22, 2019

Hi Nimisha,

Firstly, you will have to integrate Google Adwords/Facebook services in the launchpoint.

You can also send leads to Facebook via adbridge and set your target ad's (but make sure you are following the norms under GDPR) for EMEA countries.

Now, if you want to capture the data, you will have to create smart campaigns in Marketo.

As, Priyank suggested you can refer to Marketo docs and set up campaigns according to your requirement.

Thanks

Nimisha_Garg
Nimisha_GargAuthor
Level 4
March 20, 2019

Thank you Ankit, will ask more questions once I integrate Facebook with Marketo....

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