Adding people to named account - ABM Tool
I am trying to add pipeline to a named account in Marketo's ABM tool but I am not having success.
First I created a smart list of leads and then tried to add them to a named account - but it only added 3 out of 10 that I tried to add.
Second I created a smart campaign to add to a named account and again not all the leads where added.
What am I missing? Does a lead need to have a certain criteria before it can be added to a named account?