Adding Omniture Tracking Code to Mkto Emails | Community
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A
Anonymous
January 4, 2013
Question

Adding Omniture Tracking Code to Mkto Emails

  • January 4, 2013
  • 1 reply
  • 1014 views
Is it possible to add Omniture tracking code to links in Mkto emails? Mkto already puts their tracking codes to a link, but is there a way to add on to that link with some Omniture tracking code? The hope is to be able to see how different email campaigns perform once traffic is brought to our website, ie learn how the email user is interacting with the website.
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1 reply

A
Anonymous
January 4, 2013
We use Omniture tracking... and it works just fine in conjunction with the Marketo tracking that gets automatically dropped into the link. We add "?cid=unique_identifier" to the end of links. For example, we've decided to use "external_email" to identify activity driven by emails that we send... so our link looks like this:   http://www.ourwebsite.com?cid=external_email

Hope this helps!!

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