Adding Non-Marketo Events to Calendar

I was told yesterday by Marketo that you have to create a program in Marketo to add it to the calendar.

It would be great if we could do this: https://community.marketo.com/MarketoArticle?id=kA050000000LNAXCA4 directly in the main calendar instead of only inside a program. Also, the schedule view is not available in Email or Engagement program types - only Default & Event program types.

100% agree Amy.

I agree also!! I just dont understand why it was marked that they already have this !?

It's because you can indeed accomplish what you're looking to do Kristen. This is all done through a Program created within Marketing Activities. 

In this new programs schedule view, you can create a basic event tag it as what ever you chose and it will roll up to your global calendar where all your scheduled emails/events will be. 

Timothy M-

Just curious what Channel you designated your "Marketing Calendar" program?  I liked your idea, but when I created a Default Program with a Channel of Operational, because I didn't want it to show up in reporting, I do not see the option to change the Program View to Schedule.

Thanks

Hi Tim,

I personally don't do this as we use other marketing applications outside of Marketo, but I would denote the channel to Operational. 

When you create a program, underneath the "New" button you can see "View Summary". Click that and you should see a drop down with "Schedule". This is all done on the actual program itself where you can change its name. 

Sorry for no screenshot.

@ Aj-

Can you confirm that the "Schedule" view should be available for Default Programs tagged with the channel Operational or tagged with Analytics Behavior: Operational?  I'm not experiencing this, it seems like that view option goes away.

@Tim G. This is a default program with channel operational. 

Thanks for the screen shot.  Here's what I'm seeing though, just so you don't think I'm crazy... maybe a bug?