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Joseph_Long
Joseph_Long
Level 2
May 22, 2017
Question

Adding leads to static lists with API or webhook

  • May 22, 2017
  • 1 reply
  • 2386 views

Hello,

Trying to import a list of leads from a 3rd party service to Marketo using Zapier as an intermediary. Does anyone have experience with this?

In Zapier it looks like only one lead can be added at a time but I may be wrong. The goal is to import more than lead to automate the workflow.

Any insight is greatly appreciated.

Cheers,

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1 reply

SanfordWhiteman
SanfordWhiteman
Level 10
May 22, 2017

Zaps are designed to work on one request at a time, so they aren't suitable for this bulk task, especially given API limits.

Marketo's outbound webhooks similarly work one one lead at a time, and even though you can run thousands of leads through a 'hook, since they only fire for existing leads they can't be used to upsert new leads into a list.

Sounds like you need a solution that uses the Bulk API, assuming you have a batch of possibly net new leads to work on at a time.

Joseph_Long
Joseph_LongAuthor
Level 2
May 23, 2017

Hi Sanford,

Thanks for getting back to me. This helps a great deal.

I'm reviewing Marketo's API documentation and it looks like I will need to leverage the add to list operation from static lists.

Is this correct?

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