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pierceu25628284
Level 7
December 22, 2016
Question

Adding Emoticons to Subject Line

  • December 22, 2016
  • 4 replies
  • 12557 views

Is it just me or is it impossible to add emoticons to Marketo subject lines? Seems to strip them out for me every time...

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    4 replies

    SanfordWhiteman
    SanfordWhiteman
    Level 10
    December 27, 2016

    Yes, Pierce it is possible (and not just until you save the draft!). It'll be on my blog tomorrow. Pubbed just now: http://blog.teknkl.com/yes-you-can-use-emojis-in-marketo-subject-lines/

      J
      jkyles
      Level 4
      December 29, 2016

      Hi @Sanford Whiteman, this is a great blog post. I really like the Simple Q encoder you embedded and the reminder to test every combination of browser + mail client + provider + emoji character.

        SanfordWhiteman
        SanfordWhiteman
        Level 10
        December 29, 2016

        Great! Glad you like it -- and feel free to comment on my blog with your results.

        P
        pierceu25628284Author
        Level 7
        January 9, 2017

        So, it's possible, but Marketo does not make this easy. @Grégoire Michel​

        Grégoire_Miche2
        Grégoire_Miche2
        Level 10
        January 9, 2017

        Hi Pierce,

        Not sure why you mentioned me here

        -Greg

        P
        pierceu25628284Author
        Level 7
        February 7, 2017

        Something to add to your ever growing list of product enhancements. It shouldn't require special coding to add these...

          A
          Anonymous
          February 9, 2017

          Wouldn't an emoticon in the subject line give the email more potential for going into the SPAM or trash folder? I wouldn't recommend emoticons in a subject line.

          Here is a crafty piece on subject lines that can help with opens/clicks: Email Subject Lines: How to Write Enticing Copy that Readers Can't Resist - LeadMD

          Thanks!

          Beth

          SanfordWhiteman
          SanfordWhiteman
          Level 10
          February 9, 2017

          Wouldn't an emoticon in the subject line give the email more potential for going into the SPAM or trash folder? I wouldn't recommend emoticons in a subject line.

          No evidence whatsoever that this is true. Emojis are used by the world's biggest brands.

            P
            pierceu25628284Author
            Level 7
            March 31, 2017

            Yep - and they are used for a reason. Higher open rates.

              C
              Clément_Hurstel
              Level 2
              February 17, 2017

              Actually, Marketo is supporting emojis from unicode 5.2 and previous. This blogpost here shows them... You can copy paste them in your subject lines, sender name fiels and in your tokens... and test, test, test !

                SanfordWhiteman
                SanfordWhiteman
                Level 10
                February 17, 2017

                That's not actually how it's done. Only a limited number of emojis work via direct copy-paste. You should read my (earlier, more complete) blog post linked above.

                C
                Clément_Hurstel
                Level 2
                February 17, 2017

                Hello Sanford,

                Well, I dit it... Actually, I was so enthusiastic when I read it few weeks ago. I tested it and everything was fine ! But some times after, It was not working anymore... I made other tests and I found that you can copy paste emojis from unicode 5.2 and previous. Sometimes they are not well displayed by Marketo, but it manages them.

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