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June 16, 2015
Question

Adding content to existing nurturing campaigns

  • June 16, 2015
  • 2 replies
  • 1020 views

We are looking to initiate a few nurturing campaigns; however, we never have all the content upfront.

Is it possible to continually add content to nurturing campaigns during run? Any recommendations for starting to use nurturing campaigns b2c?

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2 replies

Josh_Hill13
Level 10
June 16, 2015

Yes. See Engagement Nurturing on docs.marketo.com. This is precisely what it was built to do.

How to Use Marketo Engagement ProgramsMarketing Rockstar Guides

Level 8
June 17, 2015

As Josh said you can keep adding content to your nurtures, and just make sure you add it in the order you want it to be sent to your leads.  If its new content I tend to add mine a the end of the stream to make sure everything is received by all leads in the stream as they work their way through.