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January 4, 2016
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Adding CC: to Marketo emails?

  • January 4, 2016
  • 4 replies
  • 12004 views

Hello Nation!

Is there a way to add CC email(s) onto a email sent via Marketing automation? I tried doing multiple, comma-separated emails in the reply-to section with no luck.

For context, I want to send out an automated email from myself, but also CC the client's sales rep so we can both stay in the loop in case there is a reply to the email.

Thanks for the help!

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Best answer by Paul_Johnson

So excited that this feature has been added!

https://docs.marketo.com/display/public/DOCS/Email+CC

4 replies

January 4, 2016

I am only saying this for the record: there is an option to to BCC every single email to another address (every individual recipient results in a BCC).

You do not want to do this unless you have a regulatory need.  I'm only mentioning it for completeness.

Other than that, you either have to make sure the sales rep's address is also a member of their smart list/segmentation, or use Send Alert as @Todd mentions.

Bill_Staples
Level 1
October 16, 2017

Hi Jaime, Could you please share the instructions on how to BCC every single email to another address in Marketo? Thanks.

SanfordWhiteman
Level 10
October 16, 2017

Bill, you open a case for this. It's not a UI thing.

Justin_Cooperm2
Level 10
January 4, 2016

There are also some 3rd Party solutions available for reply-to management, where you can control how replies are managed for various campaigns.

March 11, 2016

What 3rd party solutions?

Sant_Singh_Rath
Adobe Champion
Adobe Champion
June 20, 2018

I don't think this option is available in Marketo emails.

~ Sant Singh Rathaur
Justin_Cooperm2
Level 10
June 22, 2018

Workin on it!

Navin_Watumull
Level 2
June 22, 2018

Do you have an ETA on when the cc'ing ability will be available?

Paul_Johnson
Paul_JohnsonAccepted solution
Level 4
December 10, 2018

So excited that this feature has been added!

https://docs.marketo.com/display/public/DOCS/Email+CC

Dan_Stevens_
Level 10
December 12, 2018

I would be very careful if you plan on using this extensively as it could really skew your reporting and throw a bunch of false positives.  According to the docs:

  • If a CC recipient clicks a tracked link in the email, click activity (like all other engagement activity) will be associated with the email's main recipient. Additionally, they may click through to a page with Marketo’s web tracking code (munchkin.js), causing them to be cookied as the main recipient.
SanfordWhiteman
Level 10
December 12, 2018

Yes, this (however predictably) totally harmful to tracking. Too bad.