Add "Unopened Clicks" to the Opened list | Community
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Robb_Barrett
Robb_Barrett
Level 10
April 20, 2015
Duplicate

Add "Unopened Clicks" to the Opened list

  • April 20, 2015
  • 5 replies
  • 2726 views

If a lead doesn't accept images - or if for some reason it's not communicated to Marketo that they downloaded the invisible GIF, no Open is associated with the lead.

If they click on a link it's picked up as a click, but now you have more clicks than opens.

If someone clicks on an email link you should assume they opened the email and you should add them in as an Open.  This way you always have a 1:1 metric for Clicked to Open.

    5 replies

    Justin_Norris1
    Justin_Norris1
    Level 10
    April 20, 2015
    Hey Robb, do you have a report that shows more clicks than opens? I was pretty sure Marketo stated they will deem an open in the case of a click that doesn't have a recorded open so that you avoid those types of scenarios (basically I thought your idea was already the reality). 
    SanfordWhiteman
    SanfordWhiteman
    Level 10
    April 20, 2015
    Yeah @Robb B I thought this was already implemented exactly as described.
    Robb_Barrett
    Robb_BarrettAuthor
    Level 10
    April 20, 2015
    Not according to what Marketo staff told me at Summit.
    Robb Barrett
    SanfordWhiteman
    SanfordWhiteman
    Level 10
    April 21, 2015
    @Robb B see this text at https://community.marketo.com/MarketoArticle?id=kA050000000KypPCAS:

    If the email record shows Clicked Email or Unsubscribed, it is counted as Delivered and Opened.

    If it's working otherwise for you, I think you should file a bug (case) with support as opposed to a feature request.
    K
    kh-lschutte
    February 7, 2020
    No text available
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