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July 29, 2013
Question

Add two Scores in Marketo

  • July 29, 2013
  • 14 replies
  • 3739 views
I want to add two scores ( demographic and Behavior) to new field created in Marketo called , "Sales ready score". The two scores are scored independently. The "Sales ready score" I created having field type "formula", but it does not work therefore, I switched backed to "score",

Any suggestions?
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14 replies

August 19, 2013
Hi Edward - Oops! Yes that was a typo. Demographic Score - Normalized is based on a field called "Demographic Score," not Behavior Score.

I also incorporated Brigid's advice to use tokens to append the two values, rather than multiple processing campaigns.

Flow:
Change Data Value: {{lead.Demographic Score - Normalized:default=D}}{{lead.Behavior Score - Normalized:default=4}}
August 21, 2013
I have the scores split up in Latent and Active. These should be combined to a single total lead score. I'm trying to set up a trigger on when one of both scores change to recalculate the total score.

={{lead.Custom Score Active}}+{{lead.Custom Score Latent}}

But the system says only MY. tokens are allowed.
August 21, 2013
I have set up a service which can be invoked using webhooks to add scores.  This is in beta (can't guarantee 100% availability/reliability), but we can move this into production if there is enough demand.  Here is how you would configure the webhook

 http://ec2-54-244-75-158.us-west-2.compute.amazonaws.com:9000/add?munchkinId=100-AEK-913&leadId=1090177&score1=99&score2=4


August 22, 2013
Thanks Raj!  I was initially confused by the example in your post as it has hard-coded values; however, when I enlarged the screen shot I was able to see the correct configuration.