Ad Bridge Custom Audiences - What data is shared?

Forum|Forum|7 years ago
May 16, 2018
1 reply
5104 views

When I send a custom audience to FB or Google, do I need to create a custom view with only data these platforms match on? Or does Marketo only map those fields with each platform and a custom view is not necessary? I work at a bank and our compliance team needs to understand exactly what data is shared with these platforms for our records.

@Ashley Henderson @Jela Bubic

Marketo

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Best answer by Jo_Pitts1

@adsso ,

The list you use is just to identify the leads. All lists refer back to the main database and therefore internally it doesn't matter which list a lead is in - you can still reference all the fields (both standard and custom)

Marketo will ONLY send the fields required by each platform (for obvious reasons)

Cheers

Jo

A

Adsso

Level 2

Hi Nikki, did you get an answer to this ever? I have the same question, esp from a data security perspective.

Jo_Pitts1

Accepted solution

Community Advisor

@adsso ,

The list you use is just to identify the leads. All lists refer back to the main database and therefore internally it doesn't matter which list a lead is in - you can still reference all the fields (both standard and custom)

Marketo will ONLY send the fields required by each platform (for obvious reasons)

Cheers

Jo

A

Adsso

Level 2

Thanks @jo_pitts1 . For data sharing, is there a way to be selective with the fields? For example, Google Customer Match accepts email, phone, first name, last name, address and post code, but I only want email and/or phone to be shared with the platform. Is that possible?

@Ashley Henderson​ @Jela Bubic​

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@Ashley Henderson @Jela Bubic