Ad Bridge Continuous Audience Sync | Community
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A
Anonymous
May 2, 2017
Question

Ad Bridge Continuous Audience Sync

  • May 2, 2017
  • 9 replies
  • 9957 views

We have heard from many of you regarding how important Ad Bridge continuous audience sync is to your business, so we are going to build it! We actually made this announcement last week at our Marketing Nation Summit, but I think that there is an opportunity for us to create additional value for you--more than just updating an audience on Facebook, Google or LinkedIn. There are additional components to the campaigns that you are running on these ad platforms that can be used in Marketo for revenue attribution reporting and how ad spend on each network contributes to your overall revenue and new name generation. I would love to grab some time with some of our customers to learn your process for adding audiences to any of these networks and how you get data back into Marketo. Please send me an email directly at fpassantino@marketo.com if this is something you would be interested in providing feedback for. Thanks in advance!

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    9 replies

    A
    Anonymous
    October 1, 2017

    Hey Frank,

    Is there any news on when this amazing upgrade might be shipping? Thanks in advance!

    A
    Anonymous
    July 19, 2018

    Hi there,

    Was this ever released?

    Grégoire_Miche2
    Grégoire_Miche2
    Level 10
    July 20, 2018

    Hi Frank Passantino​,

    any news on this ?

    -Greg

      A
      Anonymous
      July 20, 2018

      Grégoire, thank you for your continued enthusiasm for this feature! Our top priorities for the year have been Platform Performance, Next Generation User Experience, and Cloud Migration. We are currently in the process of putting together our 2019 roadmap for review and this is one of the top candidates. So stay tuned!

        Grégoire_Miche2
        Grégoire_Miche2
        Level 10
        July 20, 2018

        HI again Frank,

        Social retargeting is really become a hot, post GDPR topic all around EMEA.

        -Greg

        Dan_Stevens_
        Dan_Stevens_
        Level 10
        March 1, 2019

        I'm also trying to fight off members of my leadership team that claim Marketo is still primarily an email platform when it comes to automating relevant nurtures (obviously we use Marketo for all of our channels) - it's the automated Engagement Program capability where people are having their doubts. It gets especially frustrating when we get our hopes up on capabilities like this one - and then Marketo delays a launch like this (especially when mass-communicated at a prior Summit).

        Adele_Miller
        Adele_Miller
        Level 3
        April 15, 2019

        Hi Frank Passantino ! Any update on this please?

        Anna_Leary3
        Anna_Leary3
        Level 2
        April 16, 2019

        Hey Adele! Frank has moved on from Marketo and last I heard continuous sync has been pushed to the backburner.

        Adele_Miller
        Adele_Miller
        Level 3
        May 7, 2019

        Thanks Anna! Frank popped me a note when he saw my post - I missed the fact he left! Sad news about the backburner too:(

        SanfordWhiteman
        SanfordWhiteman
        Level 10
        October 16, 2019

        No ads are allowed here per Community Guidelines.

          Sean_Richards
          Sean_Richards
          Level 4
          March 19, 2020

          It's now well into 2020. Can we please get an update on if and where this is placed in the current roadmap?

          Is there any hope that this might be delivered this year?

          Sean Richards
          Robert_Harrigan
          Robert_Harrigan
          Level 1
          September 10, 2020

          As we are starting to wrap up 2020 and plan for 2021, is there any update on this? It's been 3.5 years!

           

          We have Marketo for marketing "automation" but having to manually click a button to sync leads is not very automated. Is there a new ETA on this promised enhancement or has it been removed from the road map? 

          Jessica_Dobson3
          Jessica_Dobson3
          Level 2
          March 3, 2021

          For anyone coming across this post in search of the latest Adbridge update, the Jan '21 release didn't name Adbridge but does address it:

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