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Sean_Hardaker
Sean_Hardaker
Level 3
April 14, 2016
Solved

Acquisition Program Name and Date Not Automatically Set

  • April 14, 2016
  • 4 replies
  • 16659 views

Hi

When a new lead is acquired via one of our programs in Marketo such as a form fill-out for gated content, the system is not automatically setting Acquisition Program Name and Date and is leaving them blank each time.

The forms are Marketo forms embedded onto our webpage.

Can anyone shed some light on this?

thanks

Sean

    Best answer by Grégoire_Miche2

    Josh is right, you need to check they are empty, I wrote too quickly

    -Greg

    4 replies

    Grégoire_Miche2
    Grégoire_Miche2
    Level 10
    April 14, 2016

    Hi Sean,

    This is the expetced behavior: no acquisition credit will given for a Marketo form on a non Marketo page.  you will have to set it up with a smart campaign: trigger: fills out form, flow steps: 2 change data value:

    -Greg

      Marie_Ligier
      Marie_Ligier
      Level 3
      February 2, 2018

      Just learned that marketo forms embedded into non-marketo pages will not update the acquisition program ! Good to know and that explains a lot

      Thanks Grégoire !

      Marie
      Josh_Hill13
      Josh_Hill13
      Level 10
      April 14, 2016

      Marketo does not automatically do this all the time.

      1. Did you use a campaign to stamp the lead as a Member or Success?
      2. Best to ensure that you run CDV at the correct times like Acquisition Program IS EMPTY, set to this Program and then set Acquisition Date={{system.dateTime}}.
      Grégoire_Miche2
      Grégoire_Miche2Accepted solution
      Level 10
      April 14, 2016

      Josh is right, you need to check they are empty, I wrote too quickly

      -Greg

      Dan_Stevens_
      Dan_Stevens_
      Level 10
      April 15, 2016

      One minor correction here: when evaluating if AP is empty you must use the attribute "Acquisition Program Name" (not "Acquisition Program").  Marketo has two separate attributes in their DB specifically for use-cases like this.

        Josh_Hill13
        Josh_Hill13
        Level 10
        April 16, 2016

        I was trying to recall which one to use. If you set Acquisition Program Name, is Acquisition Program then also set? what is the difference between these fields?

        Sean_Hardaker
        Sean_HardakerAuthor
        Level 3
        April 15, 2016

        thank you to you both. I'll add the program name and date in the flow steps as suggested.

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