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A
Anonymous
April 29, 2015
Question

Acquisition Program as a token?

  • April 29, 2015
  • 1 reply
  • 4095 views
I was wondering if there was a way to attribute Acquisition Program to a token that you made a "hidden parameter" on your form. That way, in the flow, if someone fills out a form, and you can identify them as a new lead, you can change data value - attribute: acquisition program to new value: {{token}}.

Right now, it only chooses a specific program from the search.

The reason I want to be able to do this, is because I track my website process in its own program with a global form. I also made a global form for campaigns with its own program so I could separate my website conversions from my campaign conversions. If I could have a token that fills in the program I specify on my form in a hidden field, I can make sure that the right campaigns get the program attribution, and they are not all lumped together as "campaign-trials" as my acquistion program.

Basically what I am getting at, is I want to attribute my Acquisition Program to my Lead Source Detail, but it won't let me attribute to a/that token. If I can change data value to attribute programs outside of the specified programs you have to choose,  I should be able to use a token to attribute my program to whatever I define as my hidden parameter in my form as the Lead Source Detail.

This would give me better granularity into how I am aquiring people and make it easier within one program with a token.

Does this make sense? Can we already do something like this and I am over tired or would other people think this would be good to have??

-Jesse
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1 reply

Josh_Hill13
Josh_Hill13
Level 10
April 29, 2015
So you want to use a URL parameter to populate the Program Name in the Acquisition Program?

You can only set the Acquisition Program to a Program that exists and is formatted properly. So it could be a token, but I don't see why you couldn't run this in the usual ways:
  • Automatic when someone becomes Acquired by
  • Change Data Value
A
Anonymous
September 14, 2015

Josh,

What do you mean by "formatted properly?" I am having trouble getting my lead's acquisition program name to appear in our internal alert emails we send ourselves when someone fills out certain forms. I use tokens in these emails to populate key stats about the lead.

I have tried both "Acquisition Program Name" which is not populating anything (even when the lead does, indeed, have an acquisition program) as well as "Acquisition Program" (I hate that there are two choices that seem so alike - but that's a complaint for another day - and this populates a random 4-digit number that has no meaning to me.

I'm trying to figure out why this token isn't working - and I'm wondering if some of my programs aren't formatted correctly, as you say. What does this mean, specifically?

Dan_Stevens_
Dan_Stevens_
Level 10
September 14, 2015

Allison, you could try this approach: as soon as someone converts on your form, create a "change data value" flow step that populate a custom field with the name of the program:

Then you can use this token in your alert.  Here's a snippet of one of our alerts where we use this value to identify program attribution:

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