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A
Anonymous
June 18, 2015
Question

Account/Company Scoring

  • June 18, 2015
  • 3 replies
  • 1730 views

Bummer that this is still not supported in Marketo!

What are your workarounds for this? Do you add up the lead scores of all the Contacts associated it to the Account in SFDC and call it the Account/Company score? Any feedback would be great!

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3 replies

A
Anonymous
June 23, 2015

Michelle Tang​

Thought you would be interested in this: New advances in account-based scoring that every b2b marketing team should be aware of!

A
Anonymous
June 23, 2015

Hi Michelle,

This is obviously not native to Marketo, but we currently use Lattice Engines for account scoring with good results. YMMV.

Kristen_Malkov1
Kristen_Malkov1
Level 7
July 24, 2015

Are you focused on a score that you would use in Marketo or something that you're looking to use in SFDC?

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