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npasero
Level 3
February 21, 2019
Question

ABM - Converting anonymous visitor to Account

  • February 21, 2019
  • 1 reply
  • 2665 views

Hi,

I have been looking into ABM and have a question: we can add people to Accounts based on their IP Address. Is this also valid for an anonymous visitor?

Thanks

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1 reply

Veronica_Holme4
Veronica_Holme4
Level 9
February 22, 2019

You can't really do anything with anonymous visitors except track their behaviour in munchkin and have the last three months associated with the person when they become known. Once someone becomes known you can use their munchkin data to perform actions.

    N
    npaseroAuthor
    Level 3
    February 22, 2019

    Hi Veronica,

    on the Marketo ABM documentation I found this though:

    • The Account Based Marketing module allows you to upload a CSV file or Synch from your CRM all your target accounts and set flows that will be triggered once you have visitors on your webpage from these companies - anonymous and known. You can then send daily reports or configure email alerts to be sent automatically to your sales teams

    So, while I can´t send them directly emails I still can know that the visitor from a Company X has visited my website. Correct?

    Thanks

    Veronica_Holme4
    Veronica_Holme4
    Level 9
    February 25, 2019

    It's quite limited what you can do in terms of triggers based on anonymous activity, but yes you'll be able to know if an anonymous person from a target account has visited your site.

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