Skip to main content
February 26, 2016
New

Ability to use emails saved in design studio in a nurture campaign

  • February 26, 2016
  • 2 replies
  • 2250 views

At the moment if you have an email saved in design studio (that has some my tokens in it) and you put it into a nurture stream the my.tokens will fail. It would be great if this worked because then we could only have 1 email saved in the desgin studio and use it in loads of different nurture programs.

2 replies

Grégoire_Miche2
Level 10
February 26, 2016

Hi Mark,

Attention, using program tokens in an email that is stored in the DS is not supported (the docs says it's not supposed to work).

-Greg

February 29, 2016

Hi Greg

I couldn't see that in the docs would you be able to send a link?

The strange thing is it works if you are sending using a standard Smart Campaign. It only fails when you use a nurture stream to send.

Grégoire_Miche2
Level 10
February 29, 2016

Hi Mark,

In fact, to be more precise, using "my." tokens in a design studio email would only work if the email is sent by a smart campaign that belong to the program were the token is created. As Engagement programs do not use smart campaigns to send emails, it does not work.

More globally, I am not a big fan of emails stored in the design studio, at least not in companies with a large marketing team and a significant marketing activity. If you encourage this practice, you will soon end up with literally hundreds or thousands of emails in the DS and the global management of it, the versions, etc... will be very difficult. And I feel the same with landing pages, BTW. For forms, it' different, since you usually can run even a large Marketo instance with only a small set of forms.

-Greg

February 6, 2020
No text available