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A
Anonymous
July 29, 2014
Question

AB testing and Segmentation

  • July 29, 2014
  • 2 replies
  • 1166 views
How does AB testing work when sending to segmented lists?

In a typical campaign we always segment our lists by english and french and send out the translated versions.

Does Marketo individualy test the segmented version or are they tested as one.

For example:

We have english email A & B and french email A & B. Is english email A considered to be the same as french email A? Or, will marketo test the enligh segmentation and then test the french segmentation.
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2 replies

K
kpara3-2
Level 9
July 29, 2014
Hey Mike,

I think for this instance you'd need to create two different email programs (one for English and one for French).

Kim
A
Anonymous
July 29, 2014
Mike,

Marketo treats all emails as one entity during an A/B test, regardless of segmentation. So as Kim said, to get best results, I would create different versions for the results you care to bifurcate:
  • 2 separate emails if you only care about A/B, language agnostic
  • 4 separate emails if you care about A/B and English/French for each
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