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Anonymous
May 31, 2017
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Ab testing

  • May 31, 2017
  • 2 replies
  • 5472 views

I set up an A/b test email yesterday testing the subject line and set the program to automatically choose the winner based on Clicks. The 10 % test pool was sent yesterday. Now looking at the program we would like to base it off Click to Open rate, which is the other subject line. Is there a way to change it before the mass email is sent?

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    Best answer by Devraj_Grewal

    no there is not an option to end the test. I am wondering if I do not approve the program will it still send? If not, I will make a new campaign and not send to those that received the test.


    The winner will not be sent until you choose a date for the winner to be sent and approve the program. So what you can do is run another email program and in the smart list exclude those who already were sent the email.

    2 replies

    Devraj_Grewal
    Devraj_Grewal
    Level 10
    May 31, 2017

    Haley,

    Please move this discussion to Products​, as Marketing Central​ is meant for non-Marketo specific topics.

    You can manually determine a winner, yes: Define the A/B Test Winner Criteria - Marketo Docs - Product Docs . Change the test to "Declare Winner: Manual". But I would first try to change the criteria to "Winner Criteria: Click to Open %".

    A
    Anonymous
    May 31, 2017

    The program was already approved for the test to be sent and will not let me edit the program to change the winner. It will only let me view the AB test not edit.

    Devraj_Grewal
    Devraj_Grewal
    Level 10
    May 31, 2017

    I see, now I remember that you can't edit it once it's begun running. When you view the test, is there any option to end the test manually?

    R
    ryanakuhl
    Level 2
    June 5, 2017

    FWIW, I haven't bothered with the A/B format but opted to A/B test on my own within a Smart Campaign using 'Random Sample' in the Smart List and splitting the 2 emails in the Flow by adding Random Sample again as an 'Add Choice'.

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