Skip to main content
A
Anonymous
August 2, 2016
Question

A/B Testing Via Google Experiments or other methods

  • August 2, 2016
  • 2 replies
  • 1198 views

We want to continue to use Google Experiments to run a/b tests with our marketing landing pages and embed forms (on non-marketing pages) but I don't see to get it working:
1. non-marketo landing pages (embedded forms) are tagged via URL Builder (for media group, sub media group, region, etc.)

2. Landing page (original) has google experiment tag

3. All pages have the correct code

I only see sessions in Google Analytics but I don't see any conversions (although it's recorded in salesforce)

4. Is Google experiment the right tool to use for A/B tests or should I use marketo's  tool? If so, how do I set that up?

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.

2 replies

Josh_Hill13
Josh_Hill13
Level 10
August 2, 2016

Use Optimizely if you want complex statistics.

A
Anonymous
August 3, 2016

Running a test, I'm getting this error with Google Analytics:
To check and display pages in Google Analytics Experiments, we add the URL parameter utm_expid to original and variation pages. It seems that your web server won't accept this URL parameter. Change your server to accept parameters

Terms & ConditionsAccessibility statement

Loading footer...