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Barberosa
Level 2
January 14, 2016
Question

A/B testing timing for trigger campaign

  • January 14, 2016
  • 1 reply
  • 5010 views

I am a little stumped on the best way to do this. I am setting up an abandoned cart campaign and want to test when to send the email, 3 days and 10 days following the date they abandon (I know these time frames sound long, but this is appropriate for our audience). I think I'm going to have to have two separate campaigns, but what's the best way to ensure that people only end up in one campaign or the other?

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1 reply

J
Adobe Employee
JohnCl9Adobe Employee
Adobe Employee
January 14, 2016

Hi Elizabeth,

You could have a campaign with a 3 day wait step, then a Send Email flow step with a choice like "If Status is "purchased" > do nothing" and default Send Email.  Then you'd have another wait step of 7 days, and another Send Email flow step with the same choice.  That way there's only one campaign, and is their status changes during the wait, then they won't get the email.

John

Josh_Hill13
Josh_Hill13
Level 10
January 14, 2016

You may have to have two separate emails in this case, otherwise the report will show the same email and confuse the data.

B
BarberosaAuthor
Level 2
January 14, 2016

I think you're right. What would you suggest for making sure they are only in one campaign?

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