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Anonymous
March 8, 2013
Question

A/B testing results and Smart Campaigns

  • March 8, 2013
  • 1 reply
  • 781 views
How can I send a follow up email in a Smart Campaign based on open results of A/B test of the first campaign?
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1 reply

Josh_Hill13
Josh_Hill13
Level 10
March 9, 2013
Bob,

Check out some ideas here. http://www.marketingrockstarguides.com/how-to-run-ab-email-tests-in-marketo-505/

There is an article on this exact question. It won't be 100% automatic though:

Setup the A and B emails.
Setup the smart lists (or do Random Sample)

Smart List: Your Audience
Flow:
Send Email A if Random Sample is 5%
Send Email B if Random Sample is 5%
Do nothing

Wait 4 days

If Not Was Sent Email (Loser) then Send Email (Winner) (which will go to rest of list.

So you need to make sure you check the email performance tab of the campaign and then select the winning email for the last flow step.
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