A/B testing metrics don't show the details I need. | Community
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Level 1
June 22, 2022
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A/B testing metrics don't show the details I need.

  • June 22, 2022
  • 1 reply
  • 1503 views

Can I get more detail on my A/B test in my email program than what it shows me in the dash? I don't want numbers of clicks/opens. I want %. The same kind of details I get from a regular smart campaign. Is there somewhere I can look in this A/B email program that has more detailed metrics?

 

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Best answer by Darshil_Shah1

You can create an Email Performance report to get % of Clicks and Opens in the Marketo program. In the report smart list you'd need to select the apt test variant of the email that you wish to get the metrics for (report SL should look like something below):

Make sure to set tha apt date of activity in the report setup and in the SL filter constraint if you’re looking for activities for a specific time period/date.

 

1 reply

Darshil_Shah1
Community Advisor and Adobe Champion
Darshil_Shah1Community Advisor and Adobe ChampionAccepted solution
Community Advisor and Adobe Champion
June 23, 2022

You can create an Email Performance report to get % of Clicks and Opens in the Marketo program. In the report smart list you'd need to select the apt test variant of the email that you wish to get the metrics for (report SL should look like something below):

Make sure to set tha apt date of activity in the report setup and in the SL filter constraint if you’re looking for activities for a specific time period/date.

 

CoriJoAuthor
Level 1
June 29, 2022

Thank you so much!