A/b testing landing pages

Forum|Forum|9 years ago
July 15, 2016
2 replies
2903 views

Can you a/b test a landing page in an email? Or divide the send up to get two different landing pages?

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Jim_Thao7

Level 8

Yes. Create Whole Email A/B testing for your emails and make sure that you declare the 2 different landing pages that it guides the leads to.

EG.

Email A has a CTA that goes to www.somethinga.com

Email B has a CTA that goes to www.somethingb.com

Grégoire_Miche2

Level 10

Hi Elizabeth,

Are you trying to 1/establish a test to compare 2 different CTA's or 2/is it 1 CTA that could bring either the lead to 1 LP or another?

If 1/ just create an A/B full email tests, as suggested by Jim.

If 2/ this is a landing page A/B test. You will get 1 URL and Marketo will randomly display 1 LP or the other and report on which one works best.

-Greg

Elizabeth_BoninAuthor

Level 4

Thank you Greg. I can't do an a/b test because it's a drip campaign so i have wait steps to fire off email 2 and so on. I did come across the landing page test on Friday and was contemplating that. I have never done that before can i did that in a regular email blast?

The point of this test is to determine which landing page performs better, there will be 1 CTA in the email and I wanted to have half the emails go to one landing page half go to another and see which landing page has more form fills.

What are you thoughts on that?

Dory_Viscoglio

Level 10

Hey Elizabeth, given your goals I would say that a Landing Page Test Group definitely makes the most sense. It looks like you found them the other day, but in case you need the Marketo guide it's here: Landing Page Test Groups - Marketo Docs - Product Docs

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