A/B testing - impact of unsubs on Click results | Community
Skip to main content
May 19, 2017
Question

A/B testing - impact of unsubs on Click results

  • May 19, 2017
  • 1 reply
  • 1176 views

Hi.  Can someone please confirm for me when doing an A/B test, with Clicks as the criteria; are unsubscribe clicks counted in the total click count that is used to determine the winner?

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.

1 reply

May 22, 2017

Hi Sarah,

As per Marketo's product docs, Unsubscribe links and email addresses being clicked in an email won't register under Clicked Links in the report.

I have not tested it however if you want I can simulate for you.

Thanks,

Avinash VJ