A/B testing - impact of unsubs on Click results | Community
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A
Anonymous
May 19, 2017
Question

A/B testing - impact of unsubs on Click results

  • May 19, 2017
  • 1 reply
  • 1176 views

Hi.  Can someone please confirm for me when doing an A/B test, with Clicks as the criteria; are unsubscribe clicks counted in the total click count that is used to determine the winner?

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1 reply

A
Anonymous
May 22, 2017

Hi Sarah,

As per Marketo's product docs, Unsubscribe links and email addresses being clicked in an email won't register under Clicked Links in the report.

I have not tested it however if you want I can simulate for you.

Thanks,

Avinash VJ

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