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Angelika_Libera
Angelika_Libera
Level 2
May 23, 2017
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A/B testing html and text only email

  • May 23, 2017
  • 1 reply
  • 1950 views

Hello,

We would like to do an A/B test of an html and text only email. I understand that the A/B test looks at opens yes? With text only emails there are no images to download to verify the open, so will this A/B test work at all?

Many thanks for your answer,

Angelika

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Best answer by Balkar_Singh

Hi @Angelika Libera​ - A/B test don't just look at opens. You may define a different winner criteria as well, e.g. Clicks. Besides, here're great tips on A/B testing​.

1 reply

Balkar_Singh
Community Advisor and Adobe Champion
Balkar_SinghCommunity Advisor and Adobe ChampionAccepted solution
Community Advisor and Adobe Champion
May 23, 2017

Hi @Angelika Libera​ - A/B test don't just look at opens. You may define a different winner criteria as well, e.g. Clicks. Besides, here're great tips on A/B testing​.

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