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Luben_Solev1
Luben_Solev1
Level 2
July 25, 2019
Question

A/B testing form CTA text

  • July 25, 2019
  • 2 replies
  • 4685 views

Hi there,

What's the easiest way to be able to A/B test two LPs which are identical bar the form CTA button text?  Do I have to employ two forms for this?

How do I scale this to use across a wide range of programmes?

Thanks!

Luben

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2 replies

M
matjazz
Level 6
July 25, 2019

Hi Luben,

Yes, basically two different landing pages and then you put them into a test group.

Check out this  https://docs.marketo.com/display/public/DOCS/Landing+Page+Test+Groups  and this https://nation.marketo.com/community/product_and_support/blog/2018/12/18/ab-testing-your-landing-pages-marketo-success-guide-sneak-peak

Best;m 

    Luben_Solev1
    Luben_Solev1Author
    Level 2
    July 25, 2019

    Thanks for the speedy response Matjaž,

    I guess I did not make myself clear.  I know the principles of A/B testing an LP.

    But I'm trying to find a way to test the form CTA without having to have multiple forms.

    We use global forms and the thought of abandoning global forms and creating two forms for each AB test we want to run fills me with dread.

    Just wanted to check whether there would be an easier way that will allow us to A/B test the form submit button text whilst keeping the number of forms manageable.

    Luben

    M
    matjazz
    Level 6
    July 25, 2019

    I am not aware that this is possible to deploy on a form just out of the box; and then also run reporting on it.

    Dave_Roberts
    Dave_Roberts
    Level 10
    July 25, 2019

    Hey Luben, while I can't take any credit for the solution, it looks like there are a few ideas in the community here: https://nation.marketo.com/message/185421-change-submit-button-text-by-simple-css

    In most cases, I've seen this done with javascript that'll wait for the form to load and then change the text in the button. In the best of cases it's seamless, if you're on a slower connection or the forms take longer to load for some reason I've seen the "SUBMIT" text show first and then kinda blink and show the updated text when the script runs to change the button text because that's usually the last thing to render on a page. 

    Hope this helps you to find a solution so you can streamline your A/B testing.

    -Dave

      Luben_Solev1
      Luben_Solev1Author
      Level 2
      July 25, 2019

      Thanks a lot Dave.  This looks like it might work.  I'll give that a go.

      Have a good day!

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