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Michele_Stodda1
Michele_Stodda1
Level 2
August 15, 2014
Solved

A/B Testing for HTML vs Text Emails

  • August 15, 2014
  • 3 replies
  • 1271 views
Wondering if anyone has tried to run A/B testing for emails that are HTML vs Text?  We recently did this test and no one clicked on the text email. We are thinking this is a little odd - any ideas why this would be?
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Best answer by
Text emails cannot track clicked links. You have to send an HTML message if you want to track click activity.

There is a caution halfway through this article: https://community.marketo.com/MarketoArticle?id=kA050000000LB9bCAG

3 replies

A
Anonymous
Accepted solution
August 15, 2014
Text emails cannot track clicked links. You have to send an HTML message if you want to track click activity.

There is a caution halfway through this article: https://community.marketo.com/MarketoArticle?id=kA050000000LB9bCAG
Michelle_Tizian
Michelle_Tizian
Level 10
August 15, 2014
As a work around, you can probably do a multipart (HTML/Text version) email and test the link clicks on the HTML, and do another test just on a text-only version of the email to test the link clicks.  See the instructions on how to track the link clicks on the text-only version. 
https://community.marketo.com/MarketoArticle?id=kA050000000LJA7CAO


A
Anonymous
August 15, 2014
Joe, good catch on that article saying no tracking. I'll let folks know, because we do have a way now (which Michelle references).
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