Skip to main content
A
Anonymous
November 30, 2016
Question

A/B testing CTAs by CTRs

  • November 30, 2016
  • 3 replies
  • 2435 views

Does anyone know about A/B testing CTAs? I want to measure the CTR on my email’s CTAs - I was thinking it would go under “Whole Email” A/B test, but I am not sure. I want to know if our customers like descriptions of what they’re clicking on, or just simple CTAs. I guess the questions is: is A/B testing is at the Open level or if it can get down to the CTA’s click through rates.

Appreciate any insight!

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.

3 replies

Sara_Greaves
Sara_Greaves
Level 4
November 30, 2016

Hi Briana,

You can test with the whole email. Here is how you set it up: Use "Whole Email" A/B Testing - Marketo Docs - Product Docs,

You can then set the winning criteria here: Define the A/B Test Winner Criteria - Marketo Docs - Product Docs

E
emilythornton
Level 2
November 30, 2016

Yes, you can test elements within the email. You can also specify the criteria that the "winning" email is based on. So if you're testing a CTA or something within the email, click/open rate is probably best, and if testing subject lines, open rate is best. Some more info on A/B testing here: Email Test - A/B Test - Marketo Docs - Product Docs

Jessica_Kao3
Jessica_Kao3
Level 7
November 30, 2016

Hi Briana,

In addition to using the A/B testing module in Marketo you also want to take into consideration how you set up the test.  Here's an article to help you out. 

https://nation.marketo.com/community/champion/blog/2016/09/27/how-to-make-the-most-out-of-marketo-ab-test

Terms & ConditionsAccessibility statement

Loading footer...