A/B Testing and Metrics: change leads to engaged | Community
Skip to main content
S
Steph_Anderson
Level 4
November 8, 2018
Question

A/B Testing and Metrics: change leads to engaged

  • November 8, 2018
  • 2 replies
  • 2413 views

We are interested in using email send A/B Testing, but I'm finding it much harder to pull metrics becuase there is no outbound.

I have synced my campaign to a Salesforce campaign so I can track who is a member, who engaged (clicked/opened), and who converts (fills out a form). The members made it to salesforce, as did the converts, but not the engaged.

I tried to put together both a trigger and batch campaign to synch over the clicks/opens to my salesforce campaign, but the email I sent is not available in the pick list for some reason. It is approved and should show up.

Thoughts?

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.

2 replies

F
Adobe Employee
falvaresAdobe Employee
Adobe Employee
November 8, 2018

Hi Steph,

You should definitely be able to view the email in the smart list filter/trigger if the email has been approved.

Just a thought

1. This email is not sitting in another workspace and is it definitely part of the "recap" program?

2. Try to recreate another smart campaign and attempt to run the same logic. I wonder if for whatever reason your smart campaign is bugged.

Definitely raise a support ticket so that the Marketo support team can attempt to replicate this issue and provide you a better understanding.

Thanks

Floyd

Mary_Rouzer3
Mary_Rouzer3
Level 2
November 8, 2018

This puzzled me at first too! Once you activate an AB test using the Email Program your email name changes to "Your-Program-Title.Subject Line Test". Try searching for that instead.

F
Adobe Employee
falvaresAdobe Employee
Adobe Employee
November 8, 2018

Just to add to Mary's comment. You will need to have the email program approved before the email is visible in the drop down list.

Manged to find the article I was looking for as well: How to trigger Links Click/Open Email in AB Test Program?

Example would be something like this

Thanks

Floyd

Terms & ConditionsAccessibility statement

Loading footer...