A/B Testing: 3 Options in Marketo | Community
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Joe_Reitz
Joe_Reitz
Level 8
November 2, 2015
Question

A/B Testing: 3 Options in Marketo

  • November 2, 2015
  • 12 replies
  • 8335 views

Hi everyone,

To open up the Nation Talks series, I wanted to share a quick overview of one of the most useful tools Marketo offers: A/B Testing.

There are three main avenues you can take, and a big part of which type of A/B test you run is tied to what program type you're operating in. This video highlights how and when to use an email program A/B test, how champion/tests work in default & engagement programs, and ends on a "random sample" use case.

This was a blast to create, and I look forward to seeing how we as a community can continue to sharpen one another!

To learn more about The Nation Talks!

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    Anonymous
    December 10, 2015

    Hi Joe,

    thanks a lot for your comments and recommendations. It's very helpful and I appreciate that.

    All Best,

    Jan

    Ouida_Linkous
    Ouida_Linkous
    Level 2
    January 6, 2016

    With the champion/challenger method, how do you schedule?  I can find documentation no how to choose and clone the challenger (which is weird, why do I have to clone the challenger email.  Why can't I just choose it?).  What I cannot figure out how to do is ever run the thing?  I am sure I am missing something super obvious, but I cannot get to the bottom of it. 

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