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Jim_DiModica
Level 3
June 17, 2015
Solved

A/B Test: Send Two Invitations

  • June 17, 2015
  • 1 reply
  • 1730 views

We want to test two different landing pages. We have two email invitations (each with its links pointing to one or the other landing pages).

We'd like to send one invitation to half (randomly-selected) and the other invitation to the other half.

What's a good method?

Thanks.

Best answer by Jim_DiModica

Thanks, Josh, for your reply. Something like THIS?

Add a Random choice in the Send Mail flow step and it'll send invite #1 to 50% of our list; and invite #2 to the remaining addresses?

We made a sample list of eight names. It correctly sent Invite #1 to four, and invite #2 to the rest.

Thanks very much!

- James

1 reply

Josh_Hill13
Josh_Hill13
Level 10
June 18, 2015

Use Email Send Program with Whole Email test.

Another way is to lookup Random Sample here and use that to build two lists randomly from the main list you intend to send to. Then run

Random Sample IS 50 Add to List A

Default, Add to List B

Send Email 1 if List A

Send Email 2 if List B

J
Jim_DiModicaAuthorAccepted solution
Level 3
June 18, 2015

Thanks, Josh, for your reply. Something like THIS?

Add a Random choice in the Send Mail flow step and it'll send invite #1 to 50% of our list; and invite #2 to the remaining addresses?

We made a sample list of eight names. It correctly sent Invite #1 to four, and invite #2 to the rest.

Thanks very much!

- James

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