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A
Anonymous
March 18, 2014
Question

A/B Test Results positive vs negative result numbers

  • March 18, 2014
  • 2 replies
  • 786 views
I've conducted a few A/B tests now on email subjects. When testing opens, can anyone explain what the difference is between a positive and negative number in the A/B test results reported? 
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2 replies

A
Anonymous
March 19, 2014
Can you take a screenshot of what you are seeing and post it in this thread?  
A
Anonymous
March 20, 2014

These are two different Marketo emails. I am guessing these are relative to some sort of baseline open rates. Does anyone know for sure?
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