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Anonymous
October 30, 2014
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A/B Test Recipients

  • October 30, 2014
  • 4 replies
  • 1486 views
Hi,
Is it possible to determine which people opened/clicked on an A/B test? We'd like to try and model characteristics of people who prefer one type of messaging over another, but I don't know how to isolate the people who received and took action on an email test.
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Best answer by Dory_Viscoglio
Hi Shinn, you should be able to pick the variation of the email in the Add Constraint section, as shown below:

4 replies

Josh_Hill13
Josh_Hill13
Level 10
October 31, 2014
I think you'd be able to look at Was Sent Email or Email Was Delivered to determine this. You may also want to check the campaign members of the Email Send Program.
A
Anonymous
October 31, 2014
Thanks for the reply Josh! 

I'm not able to get that granular and select the email version, only the campaign (which includes both emails). Could this be fixed in the setup? Any other thoughts?
Dory_Viscoglio
Dory_ViscoglioAccepted solution
Level 10
October 31, 2014
Hi Shinn, you should be able to pick the variation of the email in the Add Constraint section, as shown below:

A
Anonymous
October 31, 2014
Had no idea that was there, thanks Dory!
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