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A
Anonymous
March 26, 2014
Solved

a/b test engagement stream

  • March 26, 2014
  • 5 replies
  • 2044 views
Hi all

Can I a/b test my emails within an engagement stream? I want to test the subject line (say 20% of the audience get the split test) then send the winning email to the remaining 80% of the group. This is our first ever engagement stream we are running. We are sending one email a week.

Please help!

Thanks
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Best answer by Josh_Hill13
Yes, you need to create a Send Email child program within the engagement.

5 replies

Josh_Hill13
Josh_Hill13Accepted solution
Level 10
March 26, 2014
Yes, you need to create a Send Email child program within the engagement.
A
Anonymous
March 26, 2014
Thansk Josh. How do I do that?
A
Anonymous
March 27, 2014
I think that you need to use the champion challenger option. The required steps are quite well outlined if you follow the following articles: 
 
https://community.marketo.com/MarketoArticle?id=kA050000000LGX7CAO 
 
This will allow you to apply the A/B criteria to your email. However, as far as I am aware it is up to you to declare the winner, so you couldn't send the 20% test separately every Tuesday and then the winner automatically every Thursday. 
 
The Email program can automatically send the winner but as far as I know you cannot reference an email program in an engagement stream. 
 
@Josh, I'd be interested to hear more what your option is? 
 
    A
    Anonymous
    August 6, 2014
    Hi 

    how can i create a Email Child campain in a Engament Program?
    When I'm in the Engemnet Program / New Local Asset / Program i can select only Event or Default.

    thx Ben  
    Dan_Stevens_
    Dan_Stevens_
    Level 10
    April 6, 2015
    You cannot add an Email Program to an Engagement Program.
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