A/B test emails using auto-generated random sample lists in Spark edition | Community
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A
Anonymous
July 10, 2013
Question

A/B test emails using auto-generated random sample lists in Spark edition

  • July 10, 2013
  • 2 replies
  • 808 views
I am trying to A/B test our messages using auto-generated random sample lists within Marketo. 

On the Marketo website, it says it's avaliable on all versions of the http://cl.ly/image/1B2V3M302u0T



Then later on down the page, it says to do A/B testing, we need to have Standard or Select in order to access some of the advanced A/B testing features. 



Can anyone point me to A/B testing guidance for Spark users?
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2 replies

A
Anonymous
July 10, 2013
In the Standard edition, there is a specific A/B testing group that can be created, which you probably won't find in Spark.

To run A/B testing without this feature, set up random samples in static lists and then send to these lists.
More info: http://community.marketo.com/MarketoArticle?id=kA050000000Kyt2CAC

This approach won't provide some of the OOTB reporting that you'd get with the A/B testing features.
A
Anonymous
July 10, 2013
Just to clarify- A/B testing for Emails uses the "Random Sample" filter which everyone has. The A/B test group you mentioned is only for landing pages.
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