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A/B Email Testing
Hi everyone,
So I'm a Marketo newbie, (second week on the job) basicaly I am putting together a few A/B test cases. I've read through a lot of the discussions and seen a few ideas, but it seems to me that Marketo way of A/B testing is very backwards, overly complicated and highly time consuming.
Maybe its the way that I am going about it and there might be an easier way.....but would it not be awesome if there was a built in function where we could select a mailing group or currently running campaign and as a feature to it we could select "add test" set our confidence levels, upload our two or three new test emails to our campaign and Marketo from there could from there could automatically assign for example 5% to test email 1 and 5% to test email 2, and the remainder receive the default. From there maybe Marketo could build out results based on current original email "opens, clicks, clicked link etc " versus "Test email 1" & "Test email 2" .
Maybe I'm just a little bit frustrated at the moment and throwing my idea out. Hopefully I got my idea across and some of you kind folks have maybe a better way of doing it or ideas to throw on top of my own idea.
Appreciate if you can share your ideas and experience.
Barry
So I'm a Marketo newbie, (second week on the job) basicaly I am putting together a few A/B test cases. I've read through a lot of the discussions and seen a few ideas, but it seems to me that Marketo way of A/B testing is very backwards, overly complicated and highly time consuming.
Maybe its the way that I am going about it and there might be an easier way.....but would it not be awesome if there was a built in function where we could select a mailing group or currently running campaign and as a feature to it we could select "add test" set our confidence levels, upload our two or three new test emails to our campaign and Marketo from there could from there could automatically assign for example 5% to test email 1 and 5% to test email 2, and the remainder receive the default. From there maybe Marketo could build out results based on current original email "opens, clicks, clicked link etc " versus "Test email 1" & "Test email 2" .
Maybe I'm just a little bit frustrated at the moment and throwing my idea out. Hopefully I got my idea across and some of you kind folks have maybe a better way of doing it or ideas to throw on top of my own idea.
Appreciate if you can share your ideas and experience.
Barry