トークンについて

Please move the question to Products‌ (this About space is not for support).

Note: I'm reading your question using Google Translate, so the answer may not be accurate.

It seems like you're asking how to import data into custom fields. The fields Customer ID and Product Domain need to be created first in Field Management, as custom String fields.  (The second field is not actually a "URL" as it does not have a protocol, so I am properly calling it a "domain.") 

Then you can import the CSV into Marketo, matching on the Email Address field and mapping the other fields (First Name, Last Name, Customer ID, Product Domain).

In an email you can include the corresponding token {{lead.Product Domain}}. And you are also using {{lead.Full Name}} in your example.