Adobe Marketo Engage

Hello!Wondering if I could get some advice on a problem: We're using a date field within a Custom Object and pulling a Smart List with the field condition of "Is Empty". When our Data Integration team runs the criteria, they get around 400 Email Addresses on the data side, but within Marketo with the same criteria I only get around 90 Leads pulled.According to them the API push for an empty field pushes a empty value on load - so my question is if for a Date field, would "Is Empty" somehow view a blank/null field as NOT empty for some reason? Is there some weirdness like the Boolean Empty = FALSE thing? 

We are experiencing several issues when it comes to the Marketo/SFDC sync. First off, most of my team's programs will only partially sync and the statuses never match up in Salesforce. At first, we thought it was just a delay, but days will pass and nothing changes. We then have to run a smart campaign to force sync, but this is a super manual process to do for dozens of campaigns. Secondly, for most of our programs, Marketo program members that have the pre-registered status should be showing up in Salesforce as pre-registered. Instead, they have been entering Salesforce as Invited and only sometimes some of them update to pre-registered. Why is this? Any insight is appreciated.

Hi, I'm looking to set up a few filter-based batch emails based on inactivity of leads in order to remarket to them. I'm looking to set it up with fields directly speaking with our custom MS Dynamics CRM. These are the filters I'm using but it still seems to be qualifying people on a daily basis (as soon as they are created) but it should qualify them only when they complete 15 days of no change. Can someone tell me what I'm doing wrong?   

Hey! Has anyone had success showing form fills for specific forms over time in domo? I can get it over time, but with the listed data points:- activity date- activity name- campaign- details- form fields- referrer URL I'm not sure its possible to create a segment for specific forms only? Also please note that a lot of forms do not have fields specific to just that form. Has anyone been able to pull form ID attached to activity in domo? 

We have connected our Marketo instance to Power BI with the REST API.  There is a lot of information that pulled over but I was wondering if we were able to pull in items like the Revenue Cycle Modeler?  Or at least the information in it.  I want to be able to build our Marketing Funnel in a Power BI Dashboard.  We can also pull in GA4 and Salesforce to make a very comprehensive funnel.  Does anyone have experience doing this and if so, can you share best practices/techniques?  Thanks!Erica 

Hi, I have certain campaigns/programs where I do not want the form submission lead to push up into Microsoft Dynamics CRM.How can I make exceptions to specific landing page/form?- Support indicated that if I remove that step from the flow, it would not be enough.What other methods can I apply?

Are there any recommended tools for mapping out the customer journey before initiating the building process in Marketo? For instance, would tools like Visio or Lucidchart be suitable? Alternatively, does the new release, the visual engagement canvas, assist in this regard? I would appreciate any guidance on this matter. Thanks

I'm trying to determine where leads are originating from (for example: Google, LinkedIn, etc.). I specifically want to know which Google ad word the lead came from and I'm not sure what fields I need to get this information so it can be added to reports.

Hi there, I've found a lot of posts and info on this but nothing very recent, and I can't get it to work with any of the methods I've tried.Does anyone know if this is still supported by SFDC? Is anyone actively doing it and able to share their webhook info?Thank you!

If we don't want to sync Opportunities between Marketo and Salesforce. Should we still grant CRUD permissions for Marketo Sync account in Salesforce at mentioned here Required Profile Permissions in Salesforce for Mar... - Marketing Nation (marketo.com)?What if we don't grant that permission?Thank you so much!

Hello everyone,I am looking for a way to A/B test longer mail routes within Marketo.Is there a robust way of splitting complex e-mail series?For example, X% of customers should receive the mail path in variant A and X% of customers in variant B and so on.I think it works via the filter "What send email", but I am looking for a simpler and more robust switch within Marketo.Does anyone have an idea? Thanks and best regardsSteffen

Hi there,I'm trying to build a list of people who requested a demo (filled out demo form) AFTER downloading a particular ebook. The Smart List filters I have currently are: Member of List: "Ebook Downloads" and Filled Out Form: "Demo Form," Date of activity on or after the day I launched the ebook. The issue I'm running into is that the demo request could have still happened BEFORE the ebook download. Is there any way to specify one activity has to come before another in order to be included in the list?  Thanks!

Hello, I am trying to centralize a smart campaign to update the latest SFDC Campaign Name for a record. I'm trying to assess if this is doable in Marketo or if I need my SFDC admin to create a flow:   I would want two central SCs:1) To Stamp a Lead Source Program (1 time)2) To Stamp the latest SFDC Campaign Name (Lead Source Program Latest) Thank you! 

IssueWhen using the Merge Lead(s) REST API end-point and merging multiple leads, which field values would be copied to the winning record?In the below example, the winning lead record has a blank value for Job Title. When merging all 4 leads, which field value will get copied to the winning record from the list of losing records?  SolutionThe field values that will be injected to the winning lead record are directly impacted by the order of leadID's in the Lead array parameter of the call, where the FIRST leadID listed in the parameter array will be the winning value IF the field on the winning Lead record is blank. URL Example{{baseUrl}}/rest/v1/leads/4231/merge.json?leadIds=2232,1323,1455RESULT Based on the above excel chart, LeadID 4231 (Winner) would have their Job Title field updated = 'electrician'.URL Example #2{{baseUrl}}/rest/v1/leads/4231/merge.json?leadIds=1323,1455,2232RESULTBased on the above excel chart, LeadID 4231 (Winner) would have their Job

I've currently got a Lead Nurture program running which sends the first email on a Monday and then a V2 of that email (new subject line) to anyone who didn't open, on Friday. Tuesday - Thursday are more optimal email send days but when this nurture was set up, our consultants suggested Monday/Friday so that it wouldn't interfere with other marketing emails that we do throughout the week. I'm wondering, is it best practice to suppress anyone in a nurture program (this is a "welcome"-type nurture series where we are starting at top of funnel and then sharing some content pieces, all the way down to info about our products, and last email is specific to getting in touch with Sales) from receiving other marketing emails while they are in the program? If that is the case, we could change our nurture send day to Tuesday/Thursday and add a filter to all other marketing emails that says suppresses members of the nurture program. Just curious what best practice is? 

I am going to need information about how we can get a daily report to push from Marketo into our Microsoft Dynamics CRM. We would like a comprehensive daily report that would show the following – when it gets pushed up into CRM:Name of Marketo landing pageUtilizing our form connector technology, from our website – ability for this info to also display in the report. (these are 3 forms, not powered by Marketo - if the name of the form could push up as part of the report that would be helpful)The goal is to track how many leads come through and from where. Also, so that our database mgr can access the leads report screen in Dynamics CRM and conduct an advanced find as neededThank you.

Just trying to find out if Marketo automatically includes a List-id: header? (Not one-click unsubscribe) Not seeing it in our code and wanted to double check. 

Hi, I am in the process of creating a form to embed in a marketo landing page. I am trying to configure the field to collect the choice data in their person object. In admin I created a new field, BOOLEAN type, for "Interest Type". In the form creation, I have provided 3 choices, and created 3 stored value types in the advanced editor. Example:What are you interested in?() Alpha () Beta() Don't KnowField stored value is set up as:Alpha|ABeta|BDon't know|DKBecause booleans are true/false, it doesn't bring in the assigned stored value into the field, in fact it doesn't register a "click" at all in the person's data. How can I create a checklist field that will bring in the value into their data. It seems like a simple thing I'm missing here. Thank you in advance for any insight you can provide!

The system is sending out multiple emails. How do I stop this? I've had a prospect receive  one copy, sometimes two copies, of various emails on every weekday for the past couple of weeks. The nurture and campaigns are set up to have a prospect run through the campaign once. 

Is it possible to export the live lead scoring logic that is being used in Marketo?

Hi All, From some of the posts, I understood we can move the Disclaimer above the submit button exactly under the progressive profiling box, but could someone please help me with where we need this JS code in the progressive profiling form to put the Disclaimer Rich text area field just above the Submit button in Progressive profiling.   Thanks Sagar 

Hi everyone,  My team currently uses Salesforce for partners to submit leads, and it is not working well for us. Want to check with the community of how others are using Marketo forms to leverage, anyone have good ideas or documentation to share? Appreciate any and all feedback! Many thanks!

The digital marketing landscape is changing, with the deprecation of third-party cookies leading the charge. This shift impacts how we track online interactions, affecting two features in Marketo Measure: impression tracking (via DoubleClick integration) and cross-domain tracking. Here's what you need to know:   Impression Tracking: Historically, third-party cookies allowed us to de-anonymize impression traffic. With the deprecation of third-party cookies, this capability will no longer be supported. Any B2B attribution touchpoint must come from a known individual to be useful. Cross-Domain Tracking: The primary way Marketo Measure uses to identify anonymous web visitors is through form submissions. Previously, with cross-domain tracking enabled via third-party cookies, a single form submission on one domain could facilitate the identification of the same anonymous visitors across multiple domains. However, as third-party cookies are phased out, eliminating cross-dom

Hello, Can anyone help me with the Step-by-Step process of Marketo and Dell Boomi Integration? Also, our Dell Boomi Admin as requested below these details: 1. Endpoint, request/response Payload, header2. Client id and secret3. identity URL if you have identity API to extract the token I have the 2nd and 3rd details, But I am confused with the 1st point. Where can I find these details, and what does that term mean?