Adobe Marketo Engage

I have confirmed with Marketo support there is no report or reporting mechanism to monitor when a new program is created.I would find it very helpful if I could run a report daily or weekly to see what programs were created that week and by what user. We have multiple users utilizing Marketo and from time to time they make mistakes like improperly adding channel tags, or forgetting a period cost, or naming the program correctly.Even when I make the tags required a user can still create a program without adding all the necessary tags or improperly naming the program. Currently, I have a report I pull that lists every program based on the program name but this is not ideal because it includes everything not just the net new.

Dear all,Currently, it's only possible to add text {{my.tokens}} (program tokens) to a follow-up page external URL. lead tokens raise a Marketo error message.This idea is to also enable lead, system or company tokens to these URL.Use case: when one uses an integration with a 3rd party software, such as Survey Monkey, when we pass the ID, this external software can use this information to synchronize back with Marketo.-Greg

When implementing the workspaces/partition, there is default workspace that can be renamed but will forever be the default workspace (as I just discovered from the support, the default workspace cannot be changed).For new / empty Marketo instances, this is quite straightforward: this workspace will be a shared / common one.But for instances that are upgraded, usually, this default workspace is full of live programs and will usually be reassigned to the BU / department that was using Marketo so far, before someone had the idea of expanding Marketo to the rest of the company. And there come the problems: one can create other workspaces BUT, the default workspace cannot be changed.Why bother? Because the Field Organizers, useful for reporting and RCA, can only be created in the default workspace... Weird is'nt it ? So you end up with the field organizers being managed by one BU, which the central teams may not like at all...So, please Marketo, enable to move the field organizers and/or to

Now that image size can be locked in email templates (summer'16 release), we will surely need to be able to crop images on the fly in the design studio. Otherwise users may come with images with the wrong proportions that will look really bad The nice tool would be that, when inserting an image in an image element / variable, if the image proportions are different from the element's size, Marketo offers me to create a clone / cropped version of the image and prompts me with a name and location to store it. Marketo would also offer a nice cropping tool to adjust cropping (from any side of the image); but which always would keep the expected proportions of the image.I should also have the possibility to resize the image to fit the exact size requested by the template.-Greg

With the new email editor, it is possible to create a picklist variable.Problem: the enduser is not restricted to the list of values! So we cannot use this to restrict the values the user can input, which is very dangerous. Furthermore, we discovered this inadvertently, playing with it, as the doc does not say anything about this.Although, I understand in some cases, it's better to let the possibility to add a custom value.So please Marketo add a mktoAllowCustomValues property, that when set to false, would prevent the user to enter a value that is not in the list.Default value for the property should be "False".Use cases:Have the user choose amongst various Google IDHave user choose amongst some predefined branded colorsAll of which situations where a 'custom" value could create a serious issue.-Greg

When using Marketo par example with the CRM tool Salesforce.com (SFDC) we got in trouble when we started to use Forms on websites: Data filled out by the customer can be different fromm the data we captured already in SFDC and was overwritten by the Form fill out!WorkaroundWe created such called Shadow Fields in Marketo with a subset of automated routines to let the flow go but without overwriting SFDC data fields. We only send out a message or Task to the lead owner that the customer filled out a Form and that that data is different form the data we have in SFDC.I think this setup should be automatically be available in Marketo instead of building this approach by our own.Kind regards, PieterFor who is interested I like to share some parts of it with you.

In Email Editor 1.0, we had the ability to open up a preview of an email, change the segmentation to view and send a sample of each to a targeted list of email addresses internally so they could review the email. In Editor 2.0 in preview mode you can only send a sample of the default segmentation. If you want to send samples of the segmentation, you have to find/create a lead who meets the criteria of the segmentation and then send the email using a flow step in a campaign. This is going to add a lot of time to our email testing/review process.

Currently, Rich Media can customize some aspects of the templates. These are still a very limited in my opinion and it would be great to have full control over the CSS and styling like we do in Forms 2.0.Some examples of customization that are currently not possible:- Change color of description title- Change font size in inner boxes- Adjust border curve of the inner boxes- Allow for different CTAs based on content type (Download, Learn More, Watch Video, etc.) instead of one for everything- Editing look and feel of CTA button- Adjust height-width of inner boxes

Should at least apply to importlead if not other REST API endpoints too, but an optional flag for ignoreTriggers would allow for a mass data update and give a customer an option to ignore qualifications to Trigger Campaigns.Use case: a data fixup via REST importLead would have a primary purpose of reconciling data/fixing data that was accidentally changed, but changing it again could result in trigger and/or campaign processing backlogs when these aren't really meant to be new values and just reverting back to older values.

With the suppression of the MLM packages, we now can create fields in SFDC that will automatically be mapped with Marketo system fields. e.g. Lead score: if one creates the field "mkto71_Lead_Score" in SFDC, Marketo will automatically map it.This idea is that it should be possible to do the same for some other Marketo "system" fields that do not currently map. Amongst other things:Email invalidEmail invalid cause-Greg

It would be nice when you archive a program folder to have a pop-up that asks if you would like to deactivate all smart campaigns within the folder. I feel like if you are archiving the program folder, you are not running it anymore. This would help with mass deactivation of smart campaigns.

We have put together a Unsubscribe/Preference form page.  The page gives the visitor the ability to select their choice in email communication types (Newsletter, product announcements, etc.).  The page also has a "Unsub from all" choice.  The process is, they get to this page with all items pre-checked except for the Unsub.  If the visitor chooses to Unsub from all, the idea is to have all checked boxes become un-checked if they choose Unsub from all, giving them a visual of what they are choosing to do.I feel that it would be a "nice to have", where that actually occurs.  There are scrips and JQueries to accomplish that, but it takes more coding skill than your average MKTO user has (Including myself).This is a function that could be applicable to more than just an Unsub function.Thoughts?

Currently, the Forms 2.0 JS 'form' object has an attached `onSuccess` callback/handler, but no `onError` handler.  Considering that the form submission is making an asynchronous request, it stands to reason that there should be a callback available to deal with error responses.  Upon further investigation I found that an `onError` callback method actually exists in the Forms 2.0 JS (line #3901 of {{instance}}.marketo.com/js/forms2/js/forms2.js), it just isn't bound to the 'forms' object and thus is not available publicly.var onError = function (){  //TODO: What should happen if the form submission fails?  log(arguments);  if(priv.submitButton){    var btn = priv.submitButton.find("button");     btn.removeAttr('disabled');    btn.html(formData.ButtonText || formData.SubmitLabel || "Submit")  }}My suggestion here is to add `priv.onError = []` in the JS, bind the onError method to the forms object so customers can use it, then modify the onError method to handle callback like this:var onE

Communications limits are awesome, but 7 days?  We would love some flexibility around this. The option to control how many days would be awesome, or even limit it to a M-F business week. I have heard of several companies creating their own way around this, like a custom field or using the Not was sent filter - but that limits usage of marketo in other areas - specifically engagement emails.

When archiving or rearranging folders within a program, folders will auto-open and display more than a screen full of content. This makes for LOTS of scrolling back and forth.Let's help admins save time and energy! Vote up NOT auto-opening folders.

I've found myself duplicating campaigns several times, because I cannot add more than one Zone ID in the Zone ID field.We're able to add multiple url's by placing a semi-colon in between the url's. The same should be possible for zone ID.Example:zoneID1; zoneID2; ZoneID3

On a normal smartlist, you're able to add filters, then click on the Leads tab and see the results of the query (along with the fields that are in whatever view you have selected).  However, we cannot see the values from the fields that are "trapped" in a custom object. This  is a pretty basic QA step for marketers to understand that their audience is comprised of the people they expect. As a workaround, we have to currently drill into each lead record that we see in a smartlist involving custom objects, then navigating to the Custom Object tab, then going through the picklist to identify the specific custom object you are targeting.This isn't very scalable.  So please adjust the "Custom View" feature so that we can select fields from a given custom object and display it on the "Leads" tab of a smartlist.

The new ABM product features the welcome capability to Match leads and accounts through fuzzy logic (See Lead to Account Matching - Marketo Docs - Product Docs)It would be interesting if this information would be pushed to the CRM through a custom lookup field on the Lead object.This information could be used also in SFDC or MSD to run some logic and especially to ease the conversion process and reduce the risk of errors, inclding the creation of duplicate accounts.-Greg

Please add the possibility to know who has changed some tag values or channel values in the admin-> tag section-Greg

Please add the possibility to know who has triggered a lead deletion, and how (smart campaign, manual flow step) in the audit trail.This is not about a recycle bin from which they could be undeleted, but at least the possibility to know if any lead deletion task was launched, when, by whom and the number of leads that were deleted.-Greg

Recently, we had 11% of our webinar registrants error out (presumably because there was a GoTo Outage)when trying to sign up for a webinar. Resetting the connection was the solve and no errors have happened since but the only reason we caught the error was because a webinar registrant emailed us to say she registered and got a confirmation email with a blank join link (apparently, if you complete a Marketo registration form and an error with your registration happens you still get the email but you have no unique webinar join link because you're not actually registered in GoTo). If that client hadn't been annoyed by the issue, we never would have known there was a problem. Especially as other leads were able to register fine during the outage so there wasn't a huge dip in registrations. This was actually going on for multiple webinars over multiple days until the client wrote in. Can Marketo add some kind of alert that would let us know when the connection between Marketo and GoTo need

HiWe have Marketo integrated with Salesforce. With every program set up in MKTO we create a sync with a campaign in SFDC.However, as we don´t want to push all our leads from Marketo to SFDC we have to add a Sync to SFDC flow step into each campaign that represents a success program status and  then remove the sync on program level after creation.An example would be a program for a newsletter where the program status 'Sent email' would apply on all members of the program whilst the second program status 'Engaged' would only apply on all members that actually click a link in the email. For us it is only of interest to sync the leads that actually took action.An idea to make this less time-consuming for us would be that when setting up the campaign at program level, the 'Salesforce Campaign Sync' - 'not set' would show the option to sync all program statuses OR only successes.Regards,Jenny

Currently, if I have a smart list and want to perform an action on the Leads, I canSelect X leads and do a direct flow action on those leads. The risk is that once done, you can't really go back to figure out whom was affected.Create smart campaign and then reference or rebuild the smart list and then run the actions as a campaign. It's a little more time consuming, but then I can reference Member of Smart Campaign and the log of the change is much clearer.so it would be nice to have a List Action > Convert to Smart Campaign on the menu and right click.

The ability for the landing page editor to function how the new Email 2.0 editor does. You can build a page from a template, but also have the ability to edit the source code of a specific page, breaking it from the template, without having to edit the template and push the edit to ALL pages that use that template.

We are going through a database cleanup right now where we are merging duplicate leads. Our whole database isn't synced to SFDC, so first we are merging duplicates in SFDC, then we are merging duplicates in Marketo. Unfortunately, not all of our Marketo fields are synced to SFDC either which poses a bit of a problem when choosing with field to keep vs. which field to overwrite. I know that Marketo handles this for some fields (see article here​ and ideas and ) but there's no way of determining behavior for other fields.My idea is that we should be able to set master merge preference for specific (or just custom?) fields within field management. Merging leads is already a very manual process unless you're willing to pay extra money for Marketo's Easy Merge service, and the merge leads window to help you choose which data you should maintain on which record. These preferences would be maintained as standard merge preferences, similar to the way Marketo adds values for lead score fields