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Adobe Marketo Engage

Welcome to the Adobe Marketo Engage Community! Connect with peers to ask questions, share best practices, explore release updates, and contribute ideas that shape the future of Marketo.

10000+ Total posts
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CinnsprinkleLevel 2
 Adobe Marketo Engage
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IshavKh1Level 2
 Adobe Marketo Engage
Email send count difference in qualified people and total sent in email Program

Hi All,I have sent email from email program, at time for scheduling the qualified people to send email was 1403, and I approve and scheduled, after 2 hour i came back and checked the email dashboard, it was totally strange, Pic 1 with qualified people After sent: Email Dashboard snip from email perforamce report: I have checked the email is exactly the same which I sent.Now, the Quesstion are..what might be the issue?, where I can see if any pending (I dont think if any pending now) how can i investigate which are all report, smart list?if no email sent to around 800 people then how can i send them immediately and how to mitigate this issue infuture.I checked qualified people after all supresstion it was 1403, but Now I want to check 2 things why so many people excluded and what is the reason?and how can i got those email which are not delivered.Please do let me know if any futher info is neededthanks,   

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Neha8
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artur92Level 2
 Adobe Marketo Engage
E-Mail Template: Replace color codes in Dropdown Menu with Color Names

Hey guys, we are currently trying to optimize our e-mail template and are therefore using the possibilities Marketo gives us in coding and designing the HTML.   When defining variables, we also use a dropdown to give users the choice of a predefined background color: As you can see, the values users can choose from are the Color codes in HEX format. My question is: Is it possible for us to replace these codes with "color names", so users don't have to choose from a cryptic code but can instead choose the color they like?  The code in our template inside the <head> Part currently looks like this:  <meta class="mktoList" id="TDM-Background" mktoName="Background Color" values="#005F7F, #91397F, #002A49" mktoModuleScope="true"> Thank you in advance and best regards!  

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Disha_Goyal6
Community Advisor
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NadineRe1Level 2
 Adobe Marketo Engage
Mysterious SFDC sync happening

Hi there,who here loves a good mystery?We ran into a very mysterious case of campaign members syncing from MKTO to a SFDC campaign even though there is no program or campaign level sync happening.We are getting leads pushed over from Drift directly into a MKTO campaign as part of the integration. In MKTO we are sorting them into campaigns based on their Drift tags. There is no Add to SFDC campaign flow step in any of these campaigns. There is also no program level sync happening. However, under the lead activity it shows that they are being added to the SFDC campaign but there is nothing associated with it, like normally it would show you the campaign that's doing that but in our case its just blanc. We are also not seeing anything happening on the SFDC side that would cause this. There is no automation running on the SFDC side either that would automatically add people from what I've been told. And in Drift we are only pushing activities (like meeting booked) to SFDC but not to a spec

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SanfordWhiteman
jon_chen
Community Manager
jon_chenCommunity Manager
 Adobe Marketo Engage
🗣️ [Mentor Erin Pollack] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

Hello Community,    Welcome to the Adobe Marketo Engage Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Marketo Engage Community Mentor, Erin Pollack  (@erinpollackq2) who will be here to guide and support you and your peers with your Adobe Marketo Engage questions as you prepare for your Adobe Marketo Engage Professional (AD0-E555) exam, through to the end of the program.       A little bit about your Adobe Marketo Engage Community Mentor, Erin:         With 10+ years of experience in marketing automation, analytics, digital marketing, CRMs, workflow design and more, I have a passion for technology and marketing. I have worked in different industries such as oil & gas, cyber security, retail, software, financial services, and non profit organizations. Holder of Marketo Engage Professional Adobe Certification, I have also been a Austin Marketo Use

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JeffHensiek
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ErikHe1Level 5
 Adobe Marketo Engage
Engagement Program Hacks for Variable Cadence and more

One thing I have noticed when creating a more complicated nurture in Marketo, you have to be creative to make things work the way you want them to and the great part about Marketo is that you have a whole arsenal of features available.This hack works with a lot of use cases, but the specific way I got to making it was when a client wanted a specific nurture for free trials for licenses from their website that would be sending on specific days of the trial.I've seen a lot of questions about variable cadence on the community. I was overjoyed seeing Marketo's announcement of this feature (screenshot above from summit slides) on the Summit this year. There is still some time remaining until that so I figured I will share this method. This has been tested for a few months and is proven to work given the right setup.I will also share some learnings from setting up this a few different ways which I would strongly not recommend .Example of 30 day product trial nurture with fixed days for sendo

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DavidBe23Level 2
 Adobe Marketo Engage
Duplicate records in the activity log

Hi Marketo,We have a web form that has been randomly submitting duplicate records in the activity log. We have had this web form for years but have only started seeing this issue in the last couple months or so. When a user submits a web form it shows 15 or sometimes 30 records in the activity log showing the exact same "Fill out form" and each one is recorded at the exact same minute. Its random. Sometimes we only see a couple in one day, and then no problems for a few days, and then one or more on another random day. When I test the form I dont see any issues in the activity log. The only thing that sticks out is that in the records that show duplicates, the first shows the "Fill out form" record with a reCAPTCHA score of "Trusted". And then all of the other duplicates show the score as "Failed" and the reCAPTCHA error message of "timeout-or-duplicate”. Is there some issue with Marketo and reCAPTCHA that would cause these duplicate records in the activity log? I also noticed this uns

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SanfordWhiteman
michellechopin
Community Advisor
michellechopinCommunity Advisor
 Adobe Marketo Engage
Conversational Flows/Forms - Setup Assistance

Hi Community Friends! I'm setting up Dynamic Chat with Conversational Flows and will ONLY be using the latter to start with.  All of the product documentation seems to lead with the Dynamic Chat setup, and I can't find anything specific or related to the setup for Conversational Flows so wanted to ask these (probably silly/obvious) questions... 1. Do I have to initiate the sync to Marketo even if we're not using Dynamic Chat yet?2. Do I have to install the Chatbot Java Script from the Installation on our website to enable Conversational Flows to work or does that feature rely on the standard Munchkin code (already on our site)?  Thanks in advance for your help and I'm excited to bring this option to my team for experimentation/use (and hopefully sell the higher ups on using Dynamic Chat to replace Drift that was early last year).Michelle  😀 

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michellechopin
Community Advisor
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EricaDo4Level 3
 Adobe Marketo Engage
Using block list to manage audience users?

Hello community - question regarding Block List. We need to exclude deactivated users from our audience lists for distribution.  In our case, a deactivated user is someone who no longer has access to our software - we're a SaaS company. I'm not referring to deactivated user within our company and using Marketo.  An initial thought, in an effort to not disrubt the current processes of the MA production team is to change a users Block List status to True when our newly created field "Is Deactivated" is triggered to True.  Are there implications that we should consider before doing this, that could impact the users domain? We're trying to avoid having a is deactivated list that the team has to add to all distributions going forward. Everything I'm finding within Marketo/Adobe regarding block or black lists centers around Spam. Documentation within Marketo/Adobe is limited to non-existing on what is a Blocklist (IMO).  And how is can, should and shouldn't

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PavelIv1Level 2
 Adobe Marketo Engage
Bulk Extract - by asset ID

Hi, apologies for I'm about to sound really green and awkward probably.I'm really new to the Bulk Extract capabilities of Marketo, but am thinking that it might solve some issues I'm facing. I am looking to create an extract that will give me all email opens for a particular asset (email/program) for a particular time frame. I'm using the Bulk Extract method and crating a job viaPOST https://113-XEI-808.mktorest.com/bulk/v1/activities/export/create.json?access_token=XXXXXXXXXXThe body of the request is the following. I'm trying to use the asset (program) ID to limit the results, but it shows me results for a number of other assets too:  { "format": "CSV", "filter": { "createdAt": { "startAt": "2024-08-14T00:00:00-00:00", "endAt": "2024-08-30T23:59:59-00:00" }, "activityTypeIds": [ 10 ], "assetId": 2724 } } 

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Cassidybrooks98Level 1
 Adobe Marketo Engage
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trevlarrrLevel 3
 Adobe Marketo Engage
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加藤好志朗Level 1
 Adobe Marketo Engage
アナリティクス「ウェブページアクティビティ」レポートのエクスポートデータの改善New

アナリティクスメニューの「ウェブページアクティビティ」のレポートに関して２点改善を求めます。1. 通常のローカルレポートアセットと同様に表示する項目を選択できるようにしてほしい。例えば、メールアドレスやカスタム項目（SalesCloudの商談数）を表示できるようにしてほしい。理由：レポートデータをエクスポートして２次利用する際にメールアドレスがキーになることが多いため。例えば、SalesCloudの活動記録とメールアドレスをキーに突合するなど。また、カスタム項目（SalesCloudの商談数）が表示できるとウェブページアクティビティ上位者で商談の有無が一目瞭然に分かる。 2.レポートをエクスポートした際、ExcelのA列「顧客」に顧客の姓、名、会社名が一つのセルにまとめられているのをやめてほしい。姓、名、会社名の３つはセルを分けてエクスポートしてほしい。理由：エクスポートデータの2次利用の際、扱い難いため。 当社としては、業務上、すぐにでも改善していただけると助かります。 

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Sarah_McMahen
Sarah_McMahenLevel 2
 Adobe Marketo Engage
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sdutoit-2Level 2
 Adobe Marketo Engage
Using system fields to display data last updated date

Our Marketo instance is linked to our internal data lake and a complete sync runs on a Saturday. Every other day a delta update is made (ie. any data fields that have been changed are updated.)My challenge is that member preferences are held outside of Marketo and are also part of this process. When data failures occur we run the risk of emailing unsubscribed members, resulting in a breach.What I am looking to do is to send a date "data last refreshed date" to Marketo and use this to pause campaigns via logic if the data is four days old (or more). We don't however want to send this as a lead field daily and update 2m records due to processing time.  Does such a system field exist and if so, is anyone aware of it being used for this purpose?

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SanfordWhiteman
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singhrmLevel 1
 Adobe Marketo Engage
Michael_Florin-2
Michael_Florin-2Level 10
 Adobe Marketo Engage
Merge Program Member Custom Fields

Hello all! Product Docs say that Program Member Custom Fields (PMCF) are being merged: When you merge two people, the winner’s Program Member custom field data will be used. But if the winner has none, the loser’s value will be used.https://experienceleague.adobe.com/en/docs/marketo/using/product-docs/core-marketo-concepts/programs/working-with-programs/program-member-custom-fields#things-to-know But I don't see it. I imported a person into a program with PMCF (option5, option6...): Then I merged with another person. I don't see the PMCF here, but I guess that's to be expected, as they are program specific. Now the winning record is a program member, and I see the PMCF changes in their activity history. (Screenshot 1 is actually from the winning record.) But I don't see PMCF in the Program Member tab view or in tokens on an email.  {{{member.option5}}, {{{member.option6}}... Any idea why this doesn't work?

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derelict_wombat
Vlada_Prasolova
Vlada_PrasolovaLevel 5
 Adobe Marketo Engage
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StacKrLevel 3
 Adobe Marketo Engage
Ishita_Chawra
Ishita_Chawra
 Adobe Marketo Engage
Takeaways - Adobe Skill Exchange [Growth Tracks]

Adobe Skill Exchange 8/8/24Attending the 3-hour express growth tracks was instrumental in refreshing Marketo Engage fundamentals and advanced use cases to handle complex engagement journeys, govern instance hygiene, and drive efficiency in marketing workflows.Here are my thoughts from each session shared individually on different blogs. [Growth Track-1]Unleash the Power of Multi-Stream Journeys: Advanced Applications of Engagement Programs This session provided a great opportunity to enhance my understanding of engagement program fundamentals. @ajays shared use cases' on how to best leverage multi-stream journeys. One such use case is Crafting Multi-Stream Journeys: B2B lifecycle. Here is an example of how this use case can strategize and use assets in different streams: Prospect Stream- Welcome email series and value proposition- Educational content (blog posts, webinars)- Lead magnets like eBooks, white papersMarketing Qualified lead (MQL) Stream- Product dem

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Ishita_Chawra
Darshil_Shah1
Community Advisor and Adobe Champion
Darshil_Shah1Community Advisor and Adobe Champion
 Adobe Marketo Engage
Tuesday Tech Bytes – Marketo – Week 07 – Email Bounces: The Caveats and Best Practices

Hello, Marketing Nation! Welcome to the seventh post of "Tuesday Tech Bytes 2024 Edition.". Today, we're diving into the world of email bounces: its caveats and best practices by "yours truly" and reviewed by the rest of the Tech Bytes Team! Use these to supercharge your marketing efforts with Adobe Marketo Engage.   Sending out a successful email marketing campaign is a complex task that requires careful planning and execution. One of the challenges that users often encounter is dealing with email bounces. A bounce occurs when an email fails to reach its intended recipient and instead bounces back to the sender.   The Nature of Email Bounces Email bounces are categorized into two main types: hard bounces and soft bounces. A hard bounce happens when an email cannot be delivered due to a permanent issue, such as an invalid or non-existent email address. On the other hand, a soft bounce occurs when an email faces temporary delivery problems, like a full inbox or a ser

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Darshil_Shah1
Community Advisor and Adobe Champion
jon_chen
Community Manager
jon_chenCommunity Manager
 Adobe Marketo Engage
Vinay_Kumar
Community Advisor
Vinay_KumarCommunity Advisor
 Adobe Marketo Engage
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SophieGastLevel 2
 Adobe Marketo Engage
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amishraLevel 3
 Adobe Marketo Engage

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