Gain instant lead insight with a DNS MX lookup
The hard part of email design is cross-client compatibility. Enhanced effects work in some web and mobile clients, but you need graceful degradation to HTML 3.2-era stuff, gotta have VML for Outlook desktop, etc.
Identifying email clients is easy-ish after a person opens an email, but what about before?
Wouldn’t it be nice to have some idea of how many people will be reading your emails in at least one Gmail client — in addition to those literally @gmail.com? A Smart List like this’d do it:
A similar list of people whose companies use Outlook 365, but who aren’t using personal @outlook.com addresses:
And a fun one, people whose domains don’t have MX records at all, so can’t receive mail[1] (i.e. partial/poor man’s email validation):
Let’s find out how to populate that Email Domain MX Records field.
Create Marketo fields
I assume you already have a field Email Domain that holds a person’s email domain. If not, add it as an SFDC Formula:
if(
